Visitor Economy Analyst – West Midlands

Salary: Up to £40,000 per annum

Location: Hybrid – West Midlands based

Contract: Full-time, permanent

Are you passionate about using data and insight to shape how regions attract visitors and grow their tourism economies?

We’re looking for a Visitor Economy Analyst to join a regional organisation focused on strengthening the tourism and visitor economy across the West Midlands.

The Opportunity

This role offers the chance to combine analytical expertise with real-world impact. You’ll support research, data analysis and evaluation work that informs strategy and policy across tourism, major events and visitor attraction programmes.

Working collaboratively across teams, you’ll help design and deliver insight that drives investment, improves visitor experiences, and supports economic growth.

Key Responsibilities

Analyse tourism, economic and event-related data to identify trends and opportunities

Support delivery of research and evaluation projects, including managing data and reporting processes

Contribute to the commissioning and quality assurance of external research

Produce clear, engaging reports and visual presentations for senior stakeholders

Work collaboratively with public sector, academic and industry partners to share insights and best practice

Maintain and enhance core datasets, ensuring consistency and data integrity

About You

You’ll bring:

Strong analytical and research skills, ideally within tourism, economics, or regional development

Confidence using data analysis tools (Excel, Power BI or similar)

Excellent written and verbal communication — able to translate data into meaningful insights

Strong organisational and project coordination ability

A collaborative approach and enthusiasm for supporting evidence-based decision-making

This position is ideal for someone looking to take the next step from a research or data-focused role into a more strategic and outward-facing position.

Why Apply

Work at the intersection of research, tourism and economic growth

Influence real regional strategy through data and insight

Join a collaborative, supportive and values-driven environment

Competitive salary up to £40,000 with hybrid working flexibility

Interested?

If you’re an analytically minded professional who enjoys turning data into meaningful impact, we’d love to hear from you.

Apply now to learn more about this exciting opportunity.