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Purpose of the role
Lead Pandora’s business in Turkey with full P&L accountability, uniting marketing, commercial, and operational excellence to deliver profitable growth and brand strength in a dynamic market. Drive high-ROI marketing investments, elevate the end-to-end consumer journey across stores and e-commerce, and optimize the store network and field operations to accelerate like-for-like growth and strategic expansion.
Key Accountabilities
- Define and execute a locally distinctive brand value proposition and integrated marketing plan to lift aided awareness, consideration, traffic, and conversion across digital and retail media.
- Lead the store network and field organization end-to-end, raising retail excellence, workforce planning, service standards, and operational KPIs to improve store productivity and LFL performance.
- Optimize the omnichannel distribution model (owned, franchise, and e-commerce), improving conversion, inventory productivity, and commercial performance through rigorous KPI governance.
- Own budgets, forecasts, and business plans with sharp focus on marketing ROI, revenue growth, profitability, and capital allocation; report progress to the Cluster on cadence.
- Champion digital transformation and modern marketing, using competitive insights and analytics to strengthen positioning, targeting, and campaign effectiveness.
- Inspire, develop, and retain a high-performing team; close critical capability gaps via targeted hiring, coaching, and succession planning to build an accountable, fast-executing culture.
- Ensure full compliance with local laws, internal policies, and ethical standards while safeguarding brand reputation and operational integrity.
- Collaborate closely with Cluster and central functions (e.g., Milan-based leadership) to align strategy, unlock synergies, and accelerate execution.
- Background: Retail (Sporting Goods, Beauty, Jewelry preferred) or FMCG; proven experience in a prominent D2C brand with end-to-end responsibility; ideally previously Country Head/Manager with full P&L.
- Experience: Building or scaling strong consumer brands; delivering impact with constrained budgets; leading omnichannel commercial initiatives; driving digital transformation and modern marketing.
- People leadership: Demonstrated success in leading store networks and people, field and HQ teams, with strong engagement, talent development, and succession planning.
- Education: Master’s degree or MBA preferred; international exposure and cross-cultural leadership; demonstrated international mobility.
- Clear growth pathway toward General Manager or director with full P&L responsibility within approximately three years, based on performance.
- Fluent Turkish and fluent English are essential requirements due to market leadership responsibilities and continuous interaction with regional and global stakeholders.
- Strategic mindset: Crafts insight-led strategies that translate into sustainable competitive advantage and measurable commercial outcomes.
- Drive for results: Delivers under pressure with clear impact on revenue, margin, and market share through disciplined execution.
- People development & culture: Builds high-performing, inclusive, and accountable teams with coaching, feedback, and robust succession.
- A competitive total package tailored to the business challenge, including variable components aligned to individual and team performance.
- Significant internal mobility and development opportunities within the Cluster and Copenhagen headquarters, with a strong track record of internal progression.
- A comprehensive and modern benefits package supporting well-being and long-term engagement.
- Openness to international mobility for medium-term relocation in HQ at Copenaghen or in other relevant markets, is required
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