Product Manager

About us: iconic brand, tiny company.

Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, “don't undertake a project unless it is manifestly important and nearly impossible.” In 2008, Polaroid shuttered its last factory but a group of diehard fans came together as The Impossible Project to save instant film. Over 10 years later that startup acquired what was left of Polaroid and today we’re again a small group of people passionate about empowering creators to change the world in the name of Polaroid.

Job Summary:

Polaroid is seeking an experienced and passionate Product Manager to join our small cross-functional team that shapes what products we develop, how we develop them, and how we talk about them. This role requires a strategic thinker to define our product go-to-market strategy, manage the product portfolio in a way that drives growth, delivers delight to customers, and creates habitual usage.

Key Responsibilities:

• Identify, launch, and manage product life cycle of new products aligned with market trends and business strategy.
• Own the go-to-market strategy and execution for key product launches - from positioning and pricing to sales enablement and post-launch performance.
• Guide the evolution of our products, including the introduction of new generations, features, pricing adjustments, bundle offerings, and strategic end-of-life decisions.
• Represent the voice of the customer throughout the product development process, ensuring that decisions are informed by user needs, market research, and competitive insights.
• Collaborate with internal and external engineering and design teams to define product requirements and guide development efforts on new products.
• Build a long-term strategy for our product segmentation in the market, collaborating closely with our regional teams across the globe.
• Develop detailed business cases for product investments, including financial projections, required resources, and ROI analysis.
• Present and secure buy-in from key stakeholders, including leadership, engineering, marketing, and sales, by clearly articulating the product’s commercial value and feasibility.

Qualifications:

• 5+ years of experience in product management, or related roles, preferably in consumer electronics.
• Bachelor’s degree in Business, Marketing, Engineering or a related field.
• Ability to work cross-functionally and lead teams globally without direct authority.
• Passion for photography, creativity, and the Polaroid brand is a plus.
• Strong analytical skills with experience in market research, pricing strategies, and competitive analysis.
• Proven track record of building effective go-to-market plans and executing successful product launches.
• Strong grasp of how to manage a product P&L and how to balance innovation, investments, and costs.
• Excellent communication, negotiation, and stakeholder management skills.