Are you ready to build a multi-million-pound consumer product from day one, backed by deep investment and C-Suite mandate?

We are seeking a visionary and hands-on VP of Product to lead a highly strategic and confidential greenfield initiative powered by intelligent data and AI.

This is a rare "startup backed by a mothership" opportunity.

You will join a well-backed consumer venture that’s reimagining how millions of people will manage their everyday services and spending. This is a greenfield, zero-to-one consumer product build, incubated within one of the most trusted consumer brands.

Why this job will be exciting for you:

You will own the entire product vision and execution from inception to scale.

You’ll define, launch, and scale a brand-new consumer platform that aims to reach over millions of users. You’ll shape how people engage with their data, helping them make smarter, more confident financial and lifestyle decisions.

You will be the data and AI expert. We need someone who is "super passionate" about personalised data and consumer products. You will lead a (data/AI-centric) consumer product effort from scratch which reaches meaningful scale. This is your chance to use large, nuanced datasets to carve out highly personalised user experiences and recommendations that genuinely change consumer behaviour.

You will lead like an entrepreneur with guaranteed resources. You will thrive because you possess that essential "startup-y mindset" while operating within the complexity of a larger organisation. You will join a small, focused team (expected to grow rapidly), where your role will be 70% hands-on execution and 30% strategy, getting the product off the ground quickly.

You will report directly to the CEO. This is a senior leadership role with high visibility across the entire group. You will be directly accountable to the CEO of their flagship business unit, who seeks candidates with a "rising superstar" mentality, someone ambitious, hungry, and committed to a challenging, career-defining opportunity.

What you will be responsible for:

Leading the Zero-to-One Build: You will define and deliver the product strategy and roadmap, ensuring you balance near-term delivery with thoughtful, data-driven decisions.

Driving Data Personalisation: You will leverage sophisticated data to build a platform that provides significantly more informed suggestions to users and providers.

Achieving Stakeholder Buy-in: You will articulate your long-term product vision (beyond 90 days) and successfully gain the "hearts and minds" buy-in from multiple senior stakeholders and leaders across the business to achieve adoption and scale.

Commercial Success: You will own the strategic positioning and commercial direction required to scale this B2C platform into a multi-million pound product line for the group, ultimately aiming to change consumer behaviour.

What you will bring to the role (Requirements):

Proven Zero-to-One Leadership: A track record of successfully building and scaling a data/AI-centric consumer product from concept (0-1) to meaningful user adoption within a larger organisational structure (an incubator or mothership model).

AI and Data Acumen: Deep expertise in leveraging large, nuanced datasets (potentially with AI/ML) to deliver highly personalised user experiences and quantifiable impact (e.g., retention uplift, conversion rates).

Strategic & Operational Balance: The ability to execute a hands-on, individual contributor mandate in the early stages while simultaneously setting a clear, aspirational multi-year strategy.

Ambition and Resilience: A hungry, ambitious demeanour that signals commitment to the long-term journey, thriving in ambiguous situations and a high-performance culture.

Why it’s worth your time

A chance to lead a flagship digital product with the autonomy and influence of a founder.

Backing from an established, well-funded consumer brand that reaches millions.

The opportunity to combine AI, data, and human-centred design to solve real problems for real people.

A clear growth trajectory - this is a career-defining VP of Product role, not a maintenance one.