Data Analyst

Role: Data Analytics Intern – Marketing

Location: Andheri, Mumbai

Department: Growth & Marketing

Stipend: 8 K - 12 K

About Us:

InCred Money was launched in May 2023 with the acquisition of Orowealth, one of the

pioneers of the digital wealth ecosystem and a leading investment platform with an AuM of ₹1,150+ Cr. Under the InCred fold, InCred Money benefits from a deep network of issuers and industry-leading credit & risk assessment capabilities. This positions us advantageously in making alternate assets accessible, trustworthy, and lucrative for investors.

Responsibilities:

• Collect, clean, and analyse marketing and campaign data from various sources including Google Analytics, CRM systems, and social media platforms.
• Measure and report performance of digital marketing campaigns, providing actionable insights to optimize ROI and engagement.
• Work closely with the marketing team to identify data-driven trends and audience behaviours that inform strategy and creative decisions.
• Build dashboards and visualizations to track campaign performance, website traffic, and user acquisition metrics.
• Support A/B testing and conversion tracking to enhance marketing effectiveness.
• Assist in preparing periodic reports and presentations for leadership review.
• Collaborate with cross-functional teams to ensure alignment of analytics goals with overall marketing objectives.

Qualifications:

• Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (Power BI, Tableau, or Google Data Studio preferred).
• Familiarity with marketing metrics (CTR, CPC, conversion rates, engagement metrics, etc.).
• Basic understanding of Google Analytics, Google Ads, and/or Meta Business Suite.
• Working knowledge of SQL or Python for data analysis is an added advantage.
• Excellent problem-solving abilities and attention to detail.
• Strong verbal and written communication skills.
• Ability to manage multiple projects and deliver insights within deadlines.