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What You’ll Do
- Partner with Marketing, Product, Analytics and Growth teams to analyse performance across the entire user journey — from first click to long-term retention.
- Oversee holistic performance forecasting, integrating paid media effectiveness with product metrics such as conversion, retention, and lifetime value across the entire user lifecycle.
- Conduct funnel, cohort, and churn analyses to uncover drivers of conversion and retention, identifying opportunities to improve LTV and reduce churn.
- Leverage quantitative analysis of historical data to identify opportunities and recommend next steps for new product features and roadmap planning.
- Build and maintain dashboards and automated reporting to visualize user behaviour, channel performance, and growth KPIs.
- Drive and support growth experimentation, including A/B testing, interpreting results to guide product and marketing decisions.
- Collaborate with cross-functional teams to translate analytical findings into clear recommendations that improve acquisition, engagement, and monetization.
- Drive continuous improvement in forecasting models, data accuracy, and performance insights to inform quarterly and annual planning. Who You Are
- A data-driven problem solver with a passion for understanding how users move through and engage with digital products.
- Experienced in performance marketing analytics and/or product analytics (ideally both).
- Skilled in storytelling with data — you know how to make insights meaningful and actionable.
- Curious, proactive, and comfortable working cross-functionally in a fast-paced, international environment.
Key Skills
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