Marketing Assistant

About us

Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our owned factory in Xiamen, China.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future --- do you want to join us for the journey?

Your aim as a Marketing Assistant is to drive the sales performance across Nordics with creative marketing, grow market share, and support the objective of re-establishing Bugaboo as the most desired, talked about, and recommended premium parenting brand. You are part of the Nordics Marketing Team and report to the Marketing Manager for Nordics.

You will join the small team based in Stockholm, consisting of two colleagues on-site, while collaborating with a broader team across EMEA. This role offers a hybrid work model, allowing you to work partly remotely and partly from a co-working space in Stockholm.

What will you do

• Manage the marketing calendar for Nordics in collaboration with the Marketing Manager.
• Develop and execute joint marketing plans with selected Nordic retailers.
• Plan and execute social media strategies, including community management, for the Nordic region.
• Oversee influencer and PR marketing, including seeding activities in partnership with the Marketing Manager and PR agency.
• Organize marketing events for the Nordics with support from the Marketing Manager.
• Brief the Go-to-Market team on creative asset requirements.
• Assist with copywriting tasks as needed.
• Help define product and marketing message priorities for the .com homepage across the region.
• Manage the process of raising purchase orders for marketing expenditures and maintain budget trackers.
• Provide translation and proofreading support in Swedish when required.
• Prepare and deliver weekly and monthly marketing performance reports.
• Ad-hoc requirements depending on the marketing strategy.

What you will bring to the table

The ideal candidate will hold a marketing degree and have at least 1 year of marketing experience. Most importantly, they will possess the right mindset to succeed.

Experience in retail marketing and supporting marketing managers across various channels is preferred. Proficiency in influencer marketing, brand collaborations, and PR is essential.

The successful individual will be commercially minded, skilled at building strong partnerships with brands and retailers, and an effective team player. They should have excellent communication and organizational skills, a keen eye for detail, and the flexibility to adapt quickly to market changes.

You have fluent English language skills as Bugaboo is an international company.

You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity and authenticity.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
• Eligible to participate in Bugaboo’s bonus plan;
• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;
• Work from home office allowance;
• Company pension plan with 5% employer contribution;
• Day off on your Birthday & Day off for volunteering activities.

Once you apply

If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you'll be invited for a first interview with the hiring manager. If that goes well, we'll move on to the second and potentially third interviews, to dive deeper into your connection with Bugaboo and what we can offer each other.

Ready to join the Bugaboo team? Apply now.