Turna.com is one of Türkiye’s top online travel agencies, offering flights, bus and ferry tickets, hotel bookings, and car rentals through a unified digital platform. We’re scaling rapidly, evolving from start-up agility into enterprise-grade operations with a strong focus on user experience, reliability, and data-driven growth.

We are establishing a Digital Product Management organization to strengthen how Turna defines, prioritizes, and delivers value through its digital products. As the Head of Digital Product Management, you will be the founding leader of this function, responsible for creating the vision, process, and governance model that connect business goals, customer needs, and technical delivery.

This is a hands-on leadership role, reporting directly to the CTO. You’ll personally shape the roadmap, drive prioritization governance, and build the foundation for a high-performing product management team as the company grows.

• Define, establish, and own Turna’s digital product strategy and roadmap, aligning business priorities with technical capabilities.
• Establish and operate product governance and prioritization processes that bring structure, transparency, and focus across the organization.
• Define and monitor success metrics including growth, conversion, retention, NPS, and App Store ratings.
• Continuously monitor local and global market dynamics, emerging trends in traveler behavior, and advancements in travel technology; identify opportunities and lead experimentation of innovative features that differentiate Turna and strengthen its competitive edge.
• Partner with Commercial, Marketing, and Customer Support teams to align product plans with commercial objectives, performance campaigns, and user feedback loops.
• Partner with Engineering, Data, and UX functions to translate insights into delivery priorities, ensuring measurable impact on growth, conversion, and customer experience.
• Build structured communication around product plans, updates, and outcomes; ensuring visibility and alignment across all stakeholders.
• Recruit, coach, and develop a product management team as the business scales.

• 8+ years in digital product management, including 3+ years in a leadership role within the travel industry (ideally a major OTA), with additional e-commerce or marketplace experience a strong plus.
• Proven success managing large-scale B2C digital platforms and multi-channel ecosystems (web, mobile app, API).
• Deep understanding of Agile and OKR frameworks, backlog management, and prioritization tools (preferably Jira).
• Advanced data-driven mindset: experienced in analytics, funnel optimization, performance monitoring and KPI tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Data Studio / Looker Studio, elastic, kibana, and A/B testing tools.
• Comfortable working with UX research, usability testing, and design systems in collaboration with UI/UX teams using Figma.
• Familiar with API-first architectures, digital integration ecosystems (GDS, CDP, payment gateways), and collaboration with engineering and DevOps teams.
• Exceptional communication and stakeholder management skills, with the ability to translate between technical and business audiences fluently.
• Fluent in English and Turkish.

• Build and lead the entire digital product management discipline from the ground up.
• Work closely with executive leadership on strategic and transformative initiatives.
• Influence company-wide priorities, roadmap decisions, and digital growth strategy.
• Hybrid structure offering flexibility, ownership, and direct impact on millions of users.