Britannia Industries Limited
Area Sales Executive
Britannia Industries LimitedIndia1 day ago
Full-timeSales, Business Development
Job Description

Function: Sales

Educational Qualification: MBA / Post Graduate

Experience: 2 to 6 years

Desired Competencies

Functional Competencies

ACD / Emerging Channel Experience

Key Responsibilities

Achieve Monthly/Annual Sales Objective

  • Develop Annual / Quarterly / Monthly Growth Plan and Operational Plan for National Chains
  • Monthly Objective Setting & creating Annual Business Plan for Key Accounts.
  • Tracking and Review of Performance
  • Support and Intervention to ensure smooth deliverables
  • Align plans with ACD - Head and Regional Teams

Channel Development

  • Supporting ACD - Head in planning & strategizing the Expansion & Extraction agendas for the year.
  • Closing TOT's, Negotiating price, Ensuring Sku /Brand readiness, Laying the pipeline for future business.
  • Ensure Creating of an Annual Business plan with Key customers. Review and track performance
  • IdentifY New Channel Opportunities & growth segments within accounts and execute engagement activities
  • Relationship Building

Trade Marketing

  • Device & Execute GTM Plans for New Launches, Restages & priority Sku's.
  • Ensure profitability by driving sales of Priority Sku's.
  • Ensure ECOs of brands, width and depth relevant to each sub channel
  • Devising & Executing best in class VI, execution of consumer promotions, customer engagement activities.

Sales Development

  • Rolling out Rewards & recognition initiatives for the channel
  • Regular performance tracking and feedback
  • Devising & timely roll out of Sales support Energizers to improve Sales.

Operate TOT Budgets & System Adherence

  • Plan and budget for TOT spends
  • Ensure spends are within set budgets
  • Ensure compliance of sales, commercial and planning systems and processes
  • Ensure compliance of financial hygiene

MI, Tracking and Reporting

  • Track and report competition activities
  • Track and report new business opportunities / activation opportunities

Key Result Area

  • Achieve Monthly Sales Objectives for Core Chains
  • Business Development through Intern Management, New Account Activation, New Product Launch and ensure to tap regional or seasonal opportunities
  • Ensure best in class Point of Sale execution
  • Ensure Customer Management through TOTs signing, adherence and wiring
  • Drive brand objectives at account / sub channel / channel level
  • Plan & Execute new products GTM’s as per plan
  • Responsible for execution of Customer & Consumer Promotion /Engagement Activities
  • Work in a matrix structure and align ACD - Head on quarterly and monthly ACD plans
  • Liaison with Regional and National Commercial, Planning and HR support functions to ensure functional hygiene for team