Senior Performance Marketing Strategist (Leadership role)

Location: Remote | Align with US EST hours

Type: Full-Time

Experience: 4+ years in Paid Search and Paid Social (eCommerce focus)

Pay Range: Up to $32 per hour

The Opportunity

We’re looking for a Senior Performance Marketing Strategist who thrives where creative meets conversion. You’ll lead omnichannel advertising strategies across Google, Bing, Meta, TikTok, YouTube, and Reddit — optimizing everything from search intent to scroll-stopping video.

You understand how algorithms work, how product feeds fuel performance, and how to turn data into decisions that grow revenue. You’ll use your expertise (and AI-driven tools) to push creative boundaries, fine-tune campaigns, and deliver results clients can feel.

This role also requires proven leadership experience. You’ll provide strategic direction across paid media initiatives, help guide team execution, and ensure consistency in quality and performance. The ideal candidate brings at least two years of experience leading or guiding a team along with a strong history of shaping strategy and driving measurable results.

What You’ll Do

• Lead omnichannel paid media strategies across Google Ads (Search, Shopping, PMax), Bing, Meta (FB/IG), TikTok, YouTube, and Reddit
• Guide and support a team of paid media experts, providing strategic direction and elevating execution across channels
• Manage and optimize product catalogs and feeds (Google Merchant Center, Meta Advantage+, TikTok Catalog Ads, etc.)
• Identify and fix feed errors, missing attributes, and data inconsistencies to maximize visibility and conversions
• Build and test video-first creative strategies, including short-form, UGC, and YouTube ad variations
• Collaborate cross-functionally with creative, analytics, SEO, and development teams
• Use AI tools to enhance creative testing, automate optimizations, and improve performance prediction
• Translate data into clear client updates focused on ROAS, CPA, and growth impact
• Stay current on platform updates, AI advancements, and social commerce trends

What You Bring

• 4+ years of hands-on experience managing Paid Search and Paid Social campaigns for eCommerce brands
• 2+ years of experience leading or guiding a team, with demonstrated leadership and strategic ownership
• Deep knowledge of Google Ads, Bing Ads, Meta Ads Manager, and TikTok/YouTube advertising
• Strong experience with product feed management, catalog troubleshooting, and performance optimization
• Proven ability to balance creative testing with analytical rigor
• Excellent communication skills — client-ready, clear, and confident. C1/B2 level English.
• Comfort with AI and automation tools to scale performance, reporting, and insights
• Bonus: Experience with DataFeedWatch, Channable, or custom feed integrations