Lifecycle Specialist for Apps (Remote)

About Us

At Leadtech, we've been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we're united by a passion for creativity and collaboration.

We specialize in delivering user-centric experiences across web and mobile platforms, where people can connect with our products like never before.

We're proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting-edge projects to life. Learn more about our journey and mission on our About Us page!

About The Role

Due to continuous growth, our Paid Marketing Team is excited to welcome a motivated Lifecycle Specialist to help us align marketing strategies with business goals to drive organizational success.

As a Lifecycle, you'll play a vital role in designing and executing mobile application push notification strategies and be responsible for automate customer journeys. Working closely with Email Marketing team, you'll have the opportunity to make a meaningful impact on both our products and processes.

If you're passionate about solving complex problems, collaborating across departments, and driving results, this role is perfect for you!

Requirements

YOUR MISSION

As a Lifecycle Specialist at Leadtech, you will:

• Design and execute mobile application push notification strategies and campaigns that increase customers engagement, satisfaction and revenue
• Automate customer journeys
• Monitor and analyze campaign performance to optimize results and ROI
• Weekly and monthly reporting of channel performance
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
• Create and manage customer segmentation and targeting strategies to optimize the customer journey
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
• Keep up to date on the industry with new features, technology and AI
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
  
  
  

What Will Make You Stand Out From The Crowd

We're looking for someone with a balance of hard and soft skills who can thrive in a dynamic, cross-functional environment. Here's what we'd love to see:

• 3+ years of Lifecycle (Mobile app push notifications) marketing experience (iOS and Android)
• Strong analytical skills and data driven mindset with proven ability to make decisions based on data
• Experience in mobile app push notifications campaign management
• Experience using Mobile push notification tools such as OneSignal, Firebase
• Strong understanding of customer behavior and segmentation
• Excellent communication and collaboration skills
• Proven knowledge of data analysis tools (Amplitude, BI tools)
• Experience with A/B testing and experimentation
• Strong strategic skills focused on mobile customer journey
• Keeping up to date on current lifecycle marketing trends and standard processes
• Proficient in Excel
  
  

HIRING PROCESS

We aim to make your hiring journey smooth and transparent, with the following steps:

• Application review & Initial screening - Our team reviews applications and reaches out for an initial conversation if there's a match
• Technical interview - Dive into a hands-on session with our team to showcase your skills
• Interview with Email Marketing Team Lead and HR - A final discussion to ensure Leadtech is the right fit for you
• Interview with Paid Marketing Directors
• Offer - We're excited to welcome you to the team!
  
  

Throughout this process, our team is here to answer any questions you may have.

Benefits

WHY SHOULD YOU JOIN US?

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities
  
  

Work-Life balance

• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
  
  

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
  
  

Join us in an environment where you're free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you'll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences