Core Responsibilities:

1. Overall Growth Strategy Execution:
2. Execute KuCoin's growth strategies in Turkey, focusing on both To-C (user growth) and To-B (business partnerships).
3. User Operations:
4. Plan and implement online and offline activities, trading competitions, and referral incentive programs to drive user engagement and growth.
5. Partnership Development (BD):
6. Build a local cooperation network by engaging with MCN agencies, media outlets, and community organizations.
7. Strategic Collaborations:
8. Establish strategic partnerships with local payment channels, compliance consultants, and media platforms to enhance brand influence.
9. Data-Driven Growth:

• Track user data and market performance, monitoring key metrics such as registered users, KYC conversion rates, FDU/FTU, trading volume, and retention rates.
• Generate monthly growth reports and provide market insights and optimization suggestions to the management team.

1. Cross-Functional Collaboration:

• Collaborate with headquarters' marketing, product, compliance, and data teams to ensure resource alignment and execution.
• Coordinate with local teams (operations, marketing, BD) and ensure timely and accurate implementation of initiatives.

Job Requirements:

1. Bachelor’s degree or above, with a background in marketing, management, finance, or economics preferred.
2. At least 3 years of experience in marketing or operations in the internet, finance, or blockchain industries.
3. Familiarity with the Turkish cryptocurrency market, with relevant industry networks and local resources being a strong advantage.
4. Strong data analysis skills, with the ability to make data-driven decisions.
5. Fluency in Turkish and either Chinese or English.
6. Proven ability to independently drive projects, result-oriented mindset, and strong execution and cross-cultural communication skills.