Taze Çiçek is one fast-growing online flower & gifting brands in Turkey, combining technology with rapid delivery and a high-volume e-commerce infrastructure.

We are looking for a Data Tracking Executive who will manage and optimize our end-to-end measurement ecosystem across GA4, GTM, DataLayer, and all advertising platforms.

This is a highly technical role focused on event tracking, signal accuracy, conversion measurement, and data integrity.

🎯 Role & Responsibilities

• Manage and optimize GA4, Google Tag Manager, and DataLayer infrastructures across web & app
• Validate e-commerce DataLayer (product_id, price, category, quantity, transaction_id, etc.)
• Create, implement, and QA new events, parameters, triggers, and tags
• Manage tracking infrastructures for Google Ads, Meta Ads, TikTok Ads
• Enhanced Conversions
• Consent Mode V2
• Conversion API (CAPI)
• Server-side & browser-side signal flows
• Ensure accurate and complete signal transfer to all ad platforms
• Build and maintain event segmentation structures for remarketing and optimization
• Support server-side tagging initiatives
• Ensure accuracy of GA4, Looker Studio, and performance dashboards
• Collaborate with product, engineering, and marketing teams to fix DataLayer gaps
• Monitor tracking issues after releases and resolve measurement errors
• Identify funnel measurement gaps and provide improvement recommendations

🧠 Required Technical Skills

Tracking & Measurement

• Advanced Google Tag Manager knowledge
• (Custom HTML, Variables, DataLayer push, Regex triggers, advanced debugging)
• Deep understanding of GA4 event structure, parameters, and e-commerce schema
• Ability to read, debug, and validate DataLayer payloads
• Strong experience with GTM Preview, Tag Assistant, Network tab debugging

Ad Platform Signal Expertise

• Strong knowledge of Google Ads conversion tracking
• (Enhanced Conversions, Consent Mode V2, PMax signal flows)
• Experience with Meta CAPI and event configuration
• Experience with TikTok Pixel & Events API is a plus
• Understanding of multi-touch attribution & cross-device behavior

Additional Technical Skills

• Basic JavaScript literacy (reading event code, variable logic, data pushes)
• Ability to understand HTML & DOM structure
• Server-side tagging experience is a big plus
• Understanding of Looker Studio or BigQuery is an advantage

💼 Qualifications

• 1–4 years of experience in data tracking, performance analytics, or technical marketing
• Experience in e-commerce tracking environments
• Strong analytical and debugging mindset
• Ability to collaborate effectively with technical and marketing teams
• High attention to detail and ownership for data accuracy
• English proficiency

🚀 What You Will Experience at Taze Çiçek

• Work with one of Turkey’s fastest-scaling e-commerce & rapid-delivery brands
• High-traffic data environment with real-time measurement needs
• Direct impact on ROAS, revenue, and optimization quality
• Exposure to advanced tracking technologies and server-side systems
• Collaborative, fast-moving, data-driven environment