Brand Designer

Overview

We are seeking a dynamic Brand Designer to support one of our fastest-growing food brands. This role will champion the visual identity and design execution across key brand initiatives, including innovation launches, communication programs, packaging, and occasion-based expansions such as Ready-to-Eat offerings.

Working closely with the Design Manager and cross-functional partners, the Brand Designer will help elevate the brand’s design language, strengthen its visual consistency across touchpoints, and bring consumer-centric creativity into every project. This role is ideal for someone who thrives in fast-paced environments, thinks in systems, and can translate insights into meaningful brand experiences.

Responsibilities

• Lead and manage the visual identity and design expression for assigned brands within the portfolio.
• Collaborate closely with senior design leaders, brand marketing teams, consumer insights, and global design partners.
• Develop compelling creative concepts, design scenarios, and visual solutions aligned with brand strategy.
• Participate in consumer research and translate insights into actionable design requirements.
• Drive final design recommendations and approvals, ensuring production-ready assets that meet brand, quality, and performance standards.
• Work with cross-functional teams to ensure design consistency across packaging, communication, and new product initiatives.
• Present design concepts clearly and confidently to internal teams and external partners.
• Maintain strong project management discipline to meet timelines in a fast-moving environment.
  
  

Qualifications

Professional Experience & Skills

• 5+ years of professional design experience in FMCG, branding, packaging, or related fields.
• Strong design taste, craftsmanship, and a refined aesthetic sensibility.
• High proficiency in Adobe Creative Suite; experience with 3D design tools is a plus.
• Strong design management and project ownership capabilities.
• Ability to thrive in dynamic, ambiguous environments and manage multiple workstreams.
• Excellent verbal and written communication skills with confidence across stakeholder levels.
• Strong collaboration skills and the ability to keep partners informed and aligned.
• Fluency in English required; proficiency in a South Asian regional language is an advantage.
• Ability to visualize ideas quickly through sketching or digital tools.
  
  

Soft Skills & Competencies

• Naturally curious and deeply passionate about design, culture, and emerging trends.
• Highly collaborative and comfortable contributing to or leading brainstorming and critique sessions.
• Clear design point of view with the maturity to evolve ideas through feedback.
• Optimistic, entrepreneurial mindset with a proactive approach to solving problems.
• Ability to work under pressure while maintaining high creative standards.