Brand Designer
PepsiCoIndia8 hours ago
Full-timeDesign
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Overview
We are seeking a dynamic Brand Designer to support one of our fastest-growing food brands. This role will champion the visual identity and design execution across key brand initiatives, including innovation launches, communication programs, packaging, and occasion-based expansions such as Ready-to-Eat offerings.
Working closely with the Design Manager and cross-functional partners, the Brand Designer will help elevate the brand’s design language, strengthen its visual consistency across touchpoints, and bring consumer-centric creativity into every project. This role is ideal for someone who thrives in fast-paced environments, thinks in systems, and can translate insights into meaningful brand experiences.
Responsibilities
Professional Experience & Skills
We are seeking a dynamic Brand Designer to support one of our fastest-growing food brands. This role will champion the visual identity and design execution across key brand initiatives, including innovation launches, communication programs, packaging, and occasion-based expansions such as Ready-to-Eat offerings.
Working closely with the Design Manager and cross-functional partners, the Brand Designer will help elevate the brand’s design language, strengthen its visual consistency across touchpoints, and bring consumer-centric creativity into every project. This role is ideal for someone who thrives in fast-paced environments, thinks in systems, and can translate insights into meaningful brand experiences.
Responsibilities
- Lead and manage the visual identity and design expression for assigned brands within the portfolio.
- Collaborate closely with senior design leaders, brand marketing teams, consumer insights, and global design partners.
- Develop compelling creative concepts, design scenarios, and visual solutions aligned with brand strategy.
- Participate in consumer research and translate insights into actionable design requirements.
- Drive final design recommendations and approvals, ensuring production-ready assets that meet brand, quality, and performance standards.
- Work with cross-functional teams to ensure design consistency across packaging, communication, and new product initiatives.
- Present design concepts clearly and confidently to internal teams and external partners.
- Maintain strong project management discipline to meet timelines in a fast-moving environment.
Professional Experience & Skills
- 5+ years of professional design experience in FMCG, branding, packaging, or related fields.
- Strong design taste, craftsmanship, and a refined aesthetic sensibility.
- High proficiency in Adobe Creative Suite; experience with 3D design tools is a plus.
- Strong design management and project ownership capabilities.
- Ability to thrive in dynamic, ambiguous environments and manage multiple workstreams.
- Excellent verbal and written communication skills with confidence across stakeholder levels.
- Strong collaboration skills and the ability to keep partners informed and aligned.
- Fluency in English required; proficiency in a South Asian regional language is an advantage.
- Ability to visualize ideas quickly through sketching or digital tools.
- Naturally curious and deeply passionate about design, culture, and emerging trends.
- Highly collaborative and comfortable contributing to or leading brainstorming and critique sessions.
- Clear design point of view with the maturity to evolve ideas through feedback.
- Optimistic, entrepreneurial mindset with a proactive approach to solving problems.
- Ability to work under pressure while maintaining high creative standards.
Key Skills
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