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Role: Measurement and Insights Data Analyst
Work Location: Sydney – Hybrid Work Setup
Employment Type: Long-term contract role
Must have: Experience with third-party measurement providers such as Kantar, Circana, Happydemics, etc.
What You’ll Do:
- Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals - Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations - Create and present compelling narratives to senior leadership at clients - You will track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives - This role reports into and will work in close collaboration with the Ad Measurement Strategy Lead.
Basic Qualifications:
- Bachelor’s degree in a quantitative or business field - 3+ years of ads measurement experience within an advertising platform/publisher, media agency, advertiser, or research company - Experience with third-party measurement providers such as Kantar, Foursquare, Circana, iSpot, etc. - A deep understanding of attribution modeling, market mix modeling, multi-variate testing, brand and conversion lift - Experience with any of the following: SQL,R, SPSS/STATA, Tableau - A strong understanding of the digital advertising and measurement ecosystem - Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance
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