ROLE OBJECTIVE

Senior Manager, Demand & Product Marketing leads ODP’s marketing strategy to generate demand, strengthen product positioning, and enable sales effectiveness. This role owns the go-to-market (GTM) planning across all business lines (data centre, cloud, cybersecurity, system integration, managed services). The Senior Manager ensures alignment between marketing, product, and sales teams, while delivering high-impact campaigns and measurable pipeline contribution.

RESPONSIBILITIES

Strategic Marketing & Planning

• Define annual demand generation & product marketing strategy aligned with sales & revenue target
• Build marketing roadmaps for product/service launches, including messaging, positioning, and competitive benchmarking.
• Translate business priorities into integrated campaign calendars and measurable KPIs.
• Allocate and manage marketing budgets, ensuring cost-effectiveness and measurable returns

Lead Generation

• Define and execute a comprehensive lead generation strategy covering inbound and outbound programs.
• Own the sales funnel, ensuring smooth lead handoff and follow-up with Sales.
• Implement lead scoring models to qualify leads based on engagement and buying signals.
• Drive inbound lead generation through SEO/SEM, content syndication, digital ads, and thought leadership.
• Oversee outbound prospecting campaigns (email sequences, LinkedIn outreach, targeted account engagement).
• Launch and manage account-based marketing (ABM) programs for enterprise clients and public sector accounts.
• Collaborate with sales to run joint prospecting cadences and pipeline acceleration campaigns.
• Track cost per lead (CPL), lead quality, and conversion rates, continuously optimising performance.

Demand Generation & Campaign Management

• Design and execute multi-channel campaigns (digital, events, partner co-marketing) to drive qualified leads, in coordination with Onetech’s branding and communications team.
• Develop lead scoring models and nurture programs to improve conversion rates.
• Collaborate with sales leadership to align demand programs with pipeline & sales targets.
• Ensure consistent measurement of campaign impact across awareness, engagement, & revenue metrics.

Product Marketing & GTM Enablement

• Own product positioning, differentiation, and value proposition across all ODP solutions.
• Lead GTM planning for new services, ensuring readiness of content, pricing guides, sales collateral, and FAQs.
• Ensure sales enablement content (solution briefs, datasheets, case studies, battle cards, FAQs) is up-to-date and relevant.
• Conduct ongoing competitor/market intelligence and feed insights into pricing, solution design, and sales plays.

Team Leadership & Development

• Supervise and mentor Senior and Junior Specialists, allocating responsibilities & setting clear KPIs.
• Develop team capabilities in campaign execution, analytics, and ICT product knowledge.
• Build a high-performing marketing function, with clear processes for campaign execution and reporting.

Stakeholder Engagement & Governance

• Act as marketing’s primary interface with Sales, Product, and Delivery functions.
• Support executive leadership with board-level reporting on marketing performance and ROI.
• Ensure compliance with ODP’s governance processes and public sector marketing norms in Oman.
• Report campaign ROI, lead pipeline contribution, and market intelligence to CSMO and senior leadership.
• Maintain audit-ready marketing records, dashboards, and campaign data.
• Adhere to ODP governance frameworks, marketing policies, and public-sector compliance requirements in Oman.
• Ensure adherence to approved branding guidelines and marketing DOA.