• Industry: FMCG
• Job Location: Qatar
• Title: E-Commerce Manager
• Reports to: Chairman

POSITION Objective:

Responsible for driving online sales and enhancing the overall e-commerce strategy of AIH. This role focuses on managing the online shopping experience, optimizing product listings, and implementing effective marketing strategies to increase traffic and conversion rates. The E-Commerce Manager will work closely with cross-functional teams, including marketing, IT, and operations, to ensure a seamless online retail experience for customers.

DUTIES AND RESONPONSIBILITIES:

E-Commerce Strategy Development:

• Develop and execute a comprehensive e-commerce strategy to achieve sales and growth targets.
• Stay updated on industry trends and competitive landscape to identify opportunities for innovation and differentiation.

Website Management:

• Oversee the e-commerce platform, ensuring an intuitive user experience and mobile responsiveness.
• Collaborate with web developers and designers to implement website enhancements and troubleshoot technical issues.

Product Management:

• Manage the online product catalog, including accurate product descriptions, images, pricing, and inventory management.
• Coordinate with merchandising and supply chain teams to ensure optimal product availability and timely fulfillment.

Customer Experience:

• Enhance the online shopping experience through effective customer engagement strategies, including personalized marketing and customer service initiatives.
• Gather customer feedback to continuously improve website functionality and customer satisfaction.

Analytics and Reporting:

• Utilize analytics tools to track website performance, sales metrics, and customer behavior.
• Prepare regular reports on e-commerce performance, presenting insights and recommendations to senior management.

· Collaboration and Coordination:

• Work closely with marketing, IT, logistics, and customer service teams to ensure alignment on e-commerce initiatives.
• Manage relationships with third-party vendors and service providers, including payment processors and shipping partners.

· Budget Management:

• Develop and manage the e-commerce budget, ensuring efficient allocation of resources to maximize impact.
• Monitor expenses and financial performance against budgeted targets.

KEY PERFORMANCE INDICATORS / SUCCESS MEASURES

Sales Performance:

• Total Online Sales Revenue: Measure the total revenue generated from e-commerce sales within a specified period.
• Sales Growth Rate: Percentage increase in online sales compared to previous periods (monthly, quarterly, or annually).

Conversion Rate:

• Website Conversion Rate: Percentage of website visitors who complete a purchase.
• Abandoned Cart Rate: Percentage of shoppers who add items to their cart but do not complete the purchase.

Customer Retention Metrics:

• Customer Retention Rate: Percentage of customers who make repeat purchases within a defined timeframe.
• Average Order Value (AOV): Total revenue divided by the number of orders, indicating how much customers are spending on average.

Operational Efficiency:

• Order Fulfillment Time: Average time taken to process and deliver an order from the point of purchase to delivery.
• Inventory Turnover Rate: Number of times inventory is sold and replaced over a period, indicating how effectively stock is managed.

Website Performance Metrics:

• Page Load Time: Average time taken for pages to load, as faster load times improve user experience and conversions.
• Mobile Responsiveness: Percentage of sales coming from mobile devices, indicating how well the site performs on mobile platforms.

DESIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Relevant certifications in e-commerce or digital marketing is a plus.
• Minimum of 5 years of experience in e-commerce management, preferably within the retail sector.
• Proven track record of driving online sales growth and managing successful digital marketing campaigns.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, AdWords, social media advertising).
• Excellent analytical skills with the ability to interpret data and make informed decisions