Qualitative Research Manager

We’re the world’s leading AI marketing data and analytics business and an indispensable brand partner to the world’s top companies. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

Why this job is important

As our new Qualitative Research Manager, you’ll play a key role in turning human stories into clear, commercial advice for leading brands. You’ll help us understand what’s happened, why, and how to shape the marketing strategies that drive the future. By combining modern qualitative methods with Kantar’s AI-enabled tools and validated frameworks, you’ll deliver insights that are both deeply human and technologically advanced. This is your opportunity to work at the cutting edge of research, blending traditional expertise with innovative digital approaches to help our clients succeed in a rapidly evolving marketplace.

What you’ll be doing

• Design and deliver qualitative studies (in-depth interviews, focus groups, ethnography, online communities/mobile diaries)
• Moderate sessions and turn findings into sharp, senior-ready narratives
• Use Kantar’s IP and AI-assisted analysis to accelerate pattern-finding and recommendations
• Own timings, budgets, and quality; collaborate with onshore/offshore teams
• Partner with Client Partners on proposals, pricing, and growth opportunities
• Contribute to our expert community and help us grow

The ideal skills & experience

• Strong qualitative research skills (design, moderation, analysis, storytelling) and digital fluency
• Collaborative mindset and commitment to exceeding client expectations
• Resilience, flexibility, and a passion for open dialogue and curiosity
• Professional level fluency in Norwegian and English as a minimum is essential
• Experience managing projects and working with diverse teams

What’s in it for you

• Work with and learn from the industry’s best minds, both locally and globally
• Opportunity to work with exciting brands and make a real impact
• Professional and personal development opportunities
• Competitive salary and benefits
• Flexible working and a supportive, inclusive culture

Why join Kantar?

You’ll be joining our Insights division, the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers. By blending human insights expertise with the latest technology advances, Insights make sure we can deliver innovative information to brands everywhere.

What about Kantar itself? Well, we shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology, we can really help brands discover some amazing insights.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority, and we support our colleagues to work in a way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others with us.