Marketing Manager - Italy & Greece
NetflixItaly1 day ago
Full-timeOther
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Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Italy was one of the first markets we launched in Europe (2015). Today, we continue to invest in a strong slate of locally produced Italian titles alongside our International slate, making Netflix unique, accessible and highly entertaining for local consumers.
The Opportunity
We are looking for a Marketing Manager to join our Italian Marketing Team.
This is a full time contract position located in Rome.
As a Marketing Manager, you are passionate about absorbing business context and using that to make intelligent decisions that benefit the long-term value of the brand. In this position, you will be crafting and executing 360° campaigns for our members. The successful candidate will be comfortable taking the lead on marketing campaigns, yet act selfless and be inclusive.
The best candidate for the role is someone who lives and breathes our content already and talks naturally and passionately about our series, films, and documentaries. You will create campaigns that drive conversations and resonate authentically with local audiences in Italy and set new standards for entertainment marketing. You have an entrepreneurial spirit, socializing easily with lots of cross-functional partnerships. You are a professional that will thrive in our culture focused on excellence.
What will you do?
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Italy was one of the first markets we launched in Europe (2015). Today, we continue to invest in a strong slate of locally produced Italian titles alongside our International slate, making Netflix unique, accessible and highly entertaining for local consumers.
The Opportunity
We are looking for a Marketing Manager to join our Italian Marketing Team.
This is a full time contract position located in Rome.
As a Marketing Manager, you are passionate about absorbing business context and using that to make intelligent decisions that benefit the long-term value of the brand. In this position, you will be crafting and executing 360° campaigns for our members. The successful candidate will be comfortable taking the lead on marketing campaigns, yet act selfless and be inclusive.
The best candidate for the role is someone who lives and breathes our content already and talks naturally and passionately about our series, films, and documentaries. You will create campaigns that drive conversations and resonate authentically with local audiences in Italy and set new standards for entertainment marketing. You have an entrepreneurial spirit, socializing easily with lots of cross-functional partnerships. You are a professional that will thrive in our culture focused on excellence.
What will you do?
- Leading campaigns in the market to drive brand awareness and fandom in Italy.
- Play a key role in building strategic and creative marketing campaigns for the launch of the Netflix film, series, doc & unscripted produced in Italy, including the development of the strategic positioning, creative campaigns, management workflows and production of required marketing shoots.
- Lead local extensions of global campaigns with creative and impactful media planning, and special projects (stunts, content, digital innovation) that increase the relevance of title promotion in Italy.
- Write briefs to set the campaign strategic positioning, guide the creative and media strategy development and align internal marketing teams on goals and overall strategy for the launch.
- Oversee the creative direction and execution across all channels with our partner agencies and internal stakeholders (AV, key visuals, media assets).
- Build relationships and establish trusted partnerships with external partners including talent agencies and production companies.
- Partner closely with your cross-functional partners in Italy like Content and Product teams, Publicity and Regional marketing teams to make sure campaigns connect with audiences on a local level.
- Collaborate with our world-class product creative team to integrate our original marketing campaigns ideas within the member product experience.
- Minimum 8 years of previous experience in building impactful insight-led 360 consumer marketing campaigns preferably with a background in entertainment, global lifestyle or renowned creative agency with a strong passion for entertainment;
- A curious creative mind: we need someone with senior experience in developing campaigns from scratch delivering breakthrough messaging and executions that can impact the local zeitgeist to help Netflix establish and sustain meaningful connections with audiences across Italy;
- A history of complex stakeholder management and cross-functional collaboration with both internal and external partners;
- Ability to lead, create and execute campaigns autonomously;
- Capacity to continuously provide and receive constructive, actionable feedback to and from colleagues.
- Solid Italian marketing experience and native understanding of traditional (broadcast, OOH etc.), social and digital advertising (direct video, mobile, paid social, programmatic, display, rich media, VOD) and of the Italian cultural context with a strong grasp of analytics and how to apply data to test and optimize campaigns;
- Excellent communication and presentation skills;
- Previous international working experience is a plus;
- Ability to manage multiple time-sensitive projects simultaneously without the support of a large team;
- Fluency in Italian and English is a must.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
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