What you'll do

• Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams.
• Positioning & Messaging: Craft compelling narratives and value propositions tailored to different customer segments.
• Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends.
• User Understanding: Analyze data, and gather feedback to translate user insights into product/marketing improvements.
• Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication.
• Content & Enablement: Develop product marketing assets (one-pagers, FAQs, decks, videos) to support sales, PR, and user education.
• Performance Tracking: Define and measure KPIs for product campaigns, reporting outcomes and lessons learned.

What you'll need

• Bachelor's degree in Marketing, Business, Communications, or related fields.
• At least 3–6 years' experience in GTM product marketing, preferably in crypto, or technology sectors.
• Strong grasp of cryptocurrency, blockchain, and financial markets.
• Proven track record of executing GTM strategies and managing cross-functional projects.
• Fluent in English and based in Dubai.
• Analytical, data-driven mindset with creative storytelling ability.
• Ability to thrive in a fast-paced, global, and highly collaborative environment.