Senior Growth Data Analyst — Wonjo Kids

Location: Remote or Istanbul

Type: Full-Time

Start: ASAP

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About Wonjo Kids

Wonjo Kids builds safe, ad-free, personalised learning experiences for children aged 2–6, combining stories, activities, games, and movement-based interactions designed by educators and powered by modern technology.

Our mission is simple: help young children learn joyfully, safely, and with confidence.

As we continue to scale our product globally, we are expanding our team with a Senior Growth Data Analyst who can translate complex behavioural data into clear insights and accelerate growth across our subscription, product, and engagement funnels.

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What You Will Do

📊 Core Responsibilities

• Design, document, and maintain web and mobile measurement strategies, including event taxonomies, schemas, and tagging architectures.

• Translate subscription, engagement, and product behaviour data into insights that drive conversion, retention, and revenue growth.

• Provide the Product, CRM, and Marketing teams with reliable ad-hoc analyses, deep dives, and structured reporting.

• Build, automate, and maintain dashboards using Looker Studio, Amplitude, or similar BI tools to support ongoing decision-making.

• Perform data querying, cleaning, modelling, and analysis using SQL and BigQuery.

• Build and refine customer segments for lifecycle communication, re-engagement, and personalized content strategies.

• Conduct recurring analytics audits to ensure data accuracy, completeness, and integrity across systems.

• Collaborate daily with Product, CRM, Growth, Engineering, and Design teams to ensure data-informed decision-making.

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Who You Are

✔️ Must-Haves

• Minimum 5+ years of experience in digital analytics, mobile measurement, product analytics, or related fields.

• High proficiency in SQL, with hands-on experience working in BigQuery environments.

• Strong skills in data automation, dashboard development, and BI tooling (Looker Studio or similar).

• Practical experience with mobile measurement platforms (e.g., Adjust).

• Expertise in Amplitude behavioural analytics (funnels, cohorts, retention, journeys).

• Ability to build and optimize event tracking frameworks for mobile apps and web.

• Familiarity with Google Cloud Platform products (BigQuery, Cloud Storage, etc.).

• Experience in customer segmentation, lifecycle analytics, and building data-driven audience structures for CRM and Growth.

• Ability to turn large, complex datasets into clear, actionable insights.

• Excellent communication skills and comfort working in fast-paced, cross-functional teams.

⭐ Nice-to-Haves

• Experience working with subscription-based products or mobile consumer apps.

• Background in early-childhood learning, ed-tech, or family/parent-focused digital products.

• Familiarity with growth experimentation, A/B testing frameworks, or conversion optimization.

• Ability to simplify complex analyses into story-driven insights for non-technical stakeholders.

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Why Join Wonjo Kids?

• Work on a mission-driven product shaping the daily learning of children aged 2–6.

• Join a fast-moving, supportive, and growth-focused team.

• Remote-friendly with flexible working hours.

• Opportunity to build a category-defining kids-learning product in Türkiye and globally.