The Product Manager will be responsible for developing and executing marketing and brand-building strategies to achieve top-line and bottom-line targets for the Hair Care category. The role includes market research, competitive analysis, marketing planning, and end-to-end development of the marketing mix to drive growth and brand equity.

Key Responsibilities

1. Target Achievement

• Ensure delivery of top-line and bottom-line targets by leading marketing planning, execution, and performance tracking.
• Support sales teams with category insights, product performance updates, and relevant marketing tools.

2. Agency Management

• Manage relationships with advertising agencies, media agencies, and market research partners.
• Ensure efficient and optimal use of agency resources to achieve brand and business objectives.

3. Market Research & Insights

• Identify market research needs and evaluate research proposals.
• Lead research execution and translate insights into actionable marketing initiatives.
• Conduct continuous tracking of category trends, consumer insights, and competitive landscape.

4. Marketing Analysis

• Perform primary and secondary sales data analysis to monitor product performance and business health.
• Track competitor activities, consumer behavior, media trends, and overall category profitability.
• Present findings and recommendations to support strategic decisions.

5. Marketing & Brand Strategy Development

• Create long-term and short-term brand strategies aligned with category goals.
• Build and execute incremental marketing plans to enhance brand awareness, equity, and product demand.

6. Development of Marketing Mix Elements

Lead the development and implementation of marketing mix components including:

• Communication Strategy: Advertising, creative development, and brand messaging.
• Promotional Planning: Consumer promotions, trade promotions, shopper marketing, and visibility initiatives.
• Media Planning: Coordination with media teams to execute effective media campaigns.
• Packaging: Oversee packaging development aligned with brand positioning and consumer expectations.
• Pricing: Support pricing decisions to balance competitiveness and profitability.
• Product Development: Work with cross-functional teams to manage innovation, renovations, and product rollouts.

Skills & Competencies

• Strong analytical and problem-solving skills
• Deep understanding of FMCG marketing and product life cycle
• Proficiency in market research tools and techniques
• Excellent communication, presentation, and stakeholder management abilities
• Ability to work with cross-functional teams (Sales, R&D, Supply Chain, Finance)
• Creativity with a strong commercial mindset
• Strong project management and multitasking abilities