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- Lead end-to-end product strategy across design, buying, and merchandising.
- Oversee trend forecasting, seasonal range planning, and product lifecycle management.
- Guide the design team on collections, fabrics, colours, and innovation.
- Manage vendor sourcing, negotiations, pricing, and quality standards.
- Drive OTB planning, category financials, and inventory optimization.
- Improve sell-through, stock turns, and overall product profitability.
- Monitor product performance across retail, ecommerce, and other channels.
- Align product launches with marketing, retail operations, and supply chain.
- Ensure timely sampling, proto approvals, and production readiness.
- Build and lead a cross-functional team of designers, buyers, and merchandisers.
- Analyse consumer insights and competition to inform product decisions.
- Maintain the right product mix, pricing architecture, and margin structure.
- Ensure adherence to brand DNA, quality guidelines, and design aesthetics.
- Drive strategic initiatives such as sustainability or private label expansion.
- Deliver strong business outcomes through data-driven decision-making.
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