Lacoste
Customer Data Analyst (F/M)
LacosteFrance17 days ago
Full-timeInformation Technology
Context

Withinthe HQ Lacoste Client & Data team, the Customer Analytics team ensuresthat all the strategic and tactical decisions are driven by relevant CustomerInsights.

TheCustomer Analytics Team Works Transversally With Following Teams

  • The other Client & Data Teams (Community Strategy team, CustomerEngagement Project team)
  • The other business teams (Campaign Management Team, Digital Flagship,Retail, etc)
  • The business teams in the markets(Marketing Directors & CRM Managers)
  • The BI/IT teams

Reporting directly to the Head of CustomerAnalytics, we are hiring a Customer Data Analyst, for whom the principalmission is to:

DevelopCustomer Knowldege and make it a lever of Business growth through

  • Providing relevant kpis for the deploymentand/or reshaping of our loyalty programs
  • Advising on the best customers segments toanimate and relevant offers and activations to set up through the analysis ofcustomer behaviours and customers extracts
  • Measuring the success of our loyaltyprograms and all the customer activations carried out by the markets (~15markets)
  • Creating and/or Designing relevant reportsto enable the different teams (HQ & Markets) to track their performance
  • Carrying out Adhoc analysis to helpmarkets and HQ teams (Brand Experience, Digital Flagship, Products etc…) to geta deeper understanding of their customers
  • Identifying areas of growth through AIinitiatives

Educational Background : Equivalent ofMaster (Bac +5) in Statistics / Data Science

WorkingExperience : Minimum of 5 years of experience as a data analystpreferably in Marketing / Retail environment

Skills

  • Solid analytical / statistical knowledge
  • Experience working with large databases
  • Coding expertise (SQL / Python / R)
  • Strong knowledge of Dataiku
  • Familiar with using data visualization tools (such asQlik Sense)
  • Fluent in English
  • Able to transform data into relevant Insights andrecommendations and explain analytical concepts to all kind of audiences
  • Able to manage analytical projects from start tofinish with a high level of autonomy (brief, methodology, presetation)
  • Curious , Rigorous and Team spirit oriented

Key Skills

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