Job Title: Direct-Response Creative Strategist & Static Ad Designer

Time Zone: UK

Hours: Full-time (40 hours per week)

Our client is looking for a Direct-Response Creative Strategist & UGLY Static Ad Designer to produce high-performing paid social statics for Meta. They are currently producing ~100 ads per month (statics + video), and this role focuses entirely on creating UGLY, scroll-stopping, conversion-first direct-response creatives.

This is not a brand designer role.

This is a direct-response role focused on disruptive, high-velocity testing and performance.

Key Responsibilities

- Design wildly diverse, UGLY, scroll-stopping direct-response statics that do NOT follow brand guidelines.

- Rapidly turn hooks, reviews, objections, and product benefits into new DR angles.

- Produce high-volume creative variations across colours, layouts, typography, and formats.

- Generate new weekly angle concepts and competitor breakdowns.

- Create high-disruption advertising concepts that break patterns and stop the scroll.

- Use AI tools to accelerate concepting, ideation, and creative production.

- Follow the company’s direct-response creative process and testing workflow.

- Provide 30–50 static creative variations per week as expected output.

Requirements

- Comfortable using AI tools for concepting, ideation, and production.

- Must be able to create:

• Ugly DR ads;
• Screenshots + yellow highlight callouts;
• Crazy headline variations;
• Meme-inspired visuals;
• Review/testimonial overlays;
• Before/after style creatives;
• Offer-led ads;
• Competitor teardown angles;
• Raw UGC text-over-image layouts.

- Direct-Response Strategy Knowledge - you must understand:

• Hooks;
• Angles;
• Objections;
• Benefits;
• Turning insights into creative concepts.