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A Day in the Life
You will report into the Brand Business Lead and lead end-to-end brand execution for L'Oréal Paris Skincare based in Melbourne.
- Define and execute the strategic marketing plan for the L’Oreal Paris Skincare
- Collaborate with internal and external stakeholders to build broader brand and product strategy
- Monitor the customer strategy working hand-in-hand with the commercial team and monitor the implementation of retail materials
- Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand
- Manage the collection and analysis of consumer market insights and competitors, sharing findings with Senior Management to ensure the consistency of new product development.
- Drive brand growth through a solid consumer engaging media, PR and digital strategy and activations.
- Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence organization and unlock growth
- Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how
You are commercially-minded, entrepreneurial and hands-on: proven experience in end-to-end marketing brand execution and trade marketing; strong forecasting and data analytics skills; experience briefing and managing media agencies; exceptional communication to influence internal and external stakeholders; self-motivated and results-driven. Core skills:
- Brand Strategy & Planning
- Consumer Insights & Market Understanding
- Campaign & Content Management
- Marketing Analytics & ROI
- Cross‑functional Stakeholder Management / Project Management
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
About L’oreal Australia And New Zealand
L'Oréal ANZ is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email [email protected] to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal ANZ acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
Key Skills
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