Marketing Data Analyst

I'm looking for a senior professional who will lay the foundation for data-driven marketing growth, in the Netherlands and abroad. In this role, you combine technical expertise with vision, innovation and impact. International expansion is high on our agenda, and you play a key role in this by providing insights that accelerate our growth towards other markets.

As a Senior Marketing Data Analyst, you are the point of contact for everything that revolves around marketing and customer analytics. You will develop powerful dashboards, perform in-depth analysis and build scalable frameworks that help us grow into new markets..

What you will do:

• Developing a scalable marketing analytics framework and associated processes;
• Providing strategic advice on channel mix, budget allocation and market growth – particularly in the context of international expansion;
• Leading and executing complex analyses and models focused on customer behavior, conversion and performance in multiple countries;
• Setting up measurement structures and KPIs with which teams can steer for impact;
• Translating insights into dashboards and tools in Power BI;
• Actively sharing knowledge within the team and acting as a thought leader in the field of marketing analytics;
• Initiating experiments and analyses to use marketing channels more efficiently and explore new markets;
• Identify trends and opportunities in personalization, AI, and automation, and implement them in practice.

What do we offer you?

• The opportunity to lay the foundation for marketing analytics within one of the fastest growing e-commerce companies in the Netherlands;
• Direct impact on our international growth strategy;
• A competitive salary, good pension scheme and 25 vacation days;
• Possibility to buy extra days;
• Flexibility: hybrid working (at least three days in the office), home working options and the possibility of workation;
• An internal Learning & Development department to support your growth;
• Sports facilities with a personal trainer at the office;

Job requirements:

• At least 4 years of experience in marketing analytics, preferably in e-commerce or international retail;
• WO working and thinking level with a background in Econometrics, Data Science, Marketing Analytics or similar;
• Strong knowledge of SQL and experience with tools such as BigQuery, Snowflake or Databricks;
• Experience with Python and/or R for statistical analysis and modeling;
• Knowledge of CI/CD workflows (e.g. GIT, Docker, GCP) is an advantage;
• Demonstrable experience with stakeholder management and translating complex data into convincing advice;
• A curious and innovative mindset: you know what is going on in your field and bring this to the organization.

If interested get in touch on LinkedIn or here: [email protected]