WHAT YOU’LL DO



As a Regional Performance Media Lead, you are responsible for;

Digital Media Strategy & Planning

• Collaborate with global performance managers and channel experts to adapt global strategies to regional priorities.
• Lead regional agency teams to deliver on customer, brand, and media goals.
• Ensure cross-functional alignment with Digital, Merchandising, and Controlling teams.
• Develop performance media plans aligned with business objectives, audience insights, and effective channels.
• Communicate campaign goals, strategies, and results clearly; share knowledge with regional/local teams.

Digital Media Optimization

• Drive growth, retention, and sales across SEM, Social, Affiliate, and Display for all regional markets.
• Optimize performance investments for profitable sales and acquisition goals.
• Conduct audits to ensure best-practice optimization by agency teams.

Media Budget & Follow-Up

• Manage regional performance budget, revenue, and traffic forecasts in collaboration with regional CAM and local e-com teams.
• Provide data-driven input on media spend and ROI; track investments and results.
• Partner with regional and global teams to set ROI goals for performance channels.

Data & Analysis

• Identify growth opportunities linked to performance investments with activation teams.
• Use customer insights to inform media strategies and acquisition tactics.
• Analyze KPIs (CTR, conversion, ROAS) to refine plans and optimize campaigns.
• Leverage tools (RBA, MMM, Google Analytics, ad platforms) for trend analysis and data-driven decisions.

Who You’ll Work With

As the Regional Performance Media Lead, you collaborate closely with the Strategy & Planning Manager to develop and implement the media strategy. You serve as the regional liaison with the global media agency and work in partnership with the regional CAM and local Marketing & Communications team to ensure alignment with broader strategic goals.

Who You Are

We are looking for people with…

• Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display)
• Strategic experience of digital channels and their role in customer acquisition & retention
• Operative performance channels experience and knowledge of ad platforms tools and systems
• Good understanding of SEO
• Broad digital marketing knowledge and a strategic thinker that understand the total view for growing brands and engaging customers

And people who are…

• Highly analytical and strategic and transform data into actionable insights
• Structured, organized and efficient
• Collaborative and enjoy working with a diverse range of teams
• Experienced in setting and managing large performance media budgets
• Meriting with competence within digital/tech

Additional information

This is a full-time role based in Stockholm, Sweden. You will be part of the Customer activation & Marketing team and report to the Strategy & Planning Manager. Applications close Friday December 12th.

Region Southern Hemisphere currently consists of Brazil, Chile, Peru, Uruguay, South Africa, Australia & New Zealand.

Who We Are

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE ​​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​

• You will receive 25% off H&M Group brands globally; H&M, COS, Monki, Weekdays, Arket, & Other Stories

• We are an inclusive company where you are encouraged to be yourself at work

JOIN US​​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​

Take the next step in your career together with us. The journey starts here.​​

​​*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​​