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Key Responsibilities
- Track key funnel metrics (cart-to-checkout, checkout-to-payment, success rate)
- Identify and quantify causes of drop-offs across devices, platforms, and geographies
- Collaborate with product and tech to optimize checkout speed and flow
- Evaluate payment gateway performance and error rates
- Run A/B tests for UX and payment method changes
- Partner with CX and Operations to analyze refund and failure reasons
- Create dashboards for live monitoring of conversion and payment success
- Knowledge, Skills & Experience
- Deep understanding of ecommerce transaction funnels
- Familiarity with payment gateways and success/error metrics
- Experience working closely with UX and engineering teams on optimization projects
- Strong command of funnel analytics, cohort tracking, and user journey mapping
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Key Skills
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