Intelligently Moving Your World

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

Product Manager / Product Marketing (m/w/d)

Ihre Aufgaben:

· Entwicklung einer klaren Produktstrategie unseres Produktportfolios auf Basis von Marktanalysen, Kundenverhalten und Trends

· Konzeption von prägnanten Marketingbotschaften und USPs, die unsere Produkte im Markt differenzieren

· Definition von Preis- und Positionierungsstrategien für das gesamte Produktportfolio

· Durchführung von Umfragen, Interviews und Fokusgruppen zur Gewinnung von Insights zu Kundenbedürfnisse und Nutzungsmuster

· Abstimmung von Timings und Milestones der Produktentwicklung (HQ)

· Verantwortung für die Go-to-Market-Strategie (GTM) und deren Umsetzung in enger Zusammenarbeit mit Produktmanagement, Marketing, Vertrieb und weiteren relevanten Abteilungen

· Ableitung von Vertriebsstrategien basierend auf Marktforschung

Ihr Profil: · Mindestens 3 Jahre Berufserfahrung im Produktmanagement oder Produktmarketing

· Nachweisbare Erfahrung in der Entwicklung von Produkt und Marketingstrategien

· Fundierte Branchenkenntnisse (Automotive) sowie ein tiefes Verständnis für die Bedürfnisse der Zielgruppe

· Ausgeprägte analytische Fähigkeiten und Erfahrung in der Marktforschung

· Hervorragende Kommunikationsfähigkeiten (englisch, deutsch)

· Teamorientierte Arbeitsweise und strategisches Denken

XPENG offers:

• An interesting, unique and very varied job at XPENG
• A job with an incredibly large contact surface both internally and externally
• An attractive salary package incl. pension and with the possibility of a bonus
• To be involved in the growth of an existing EV brand in Europe

Next steps:

To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.