Head of Marketing Data, Media and Analytics

🤝 We’re hiring: Head of Marketing Data, Media & Analytics

📍Turin I 🕒 Full-time

In today’s game, data is our playmaker. It drives smarter strategies, personalised experiences, and measurable impact. Ready to turn data into unforgettable fan experiences and measurable growth?

At Juventus, we believe data isn’t just numbers—it’s the key to understanding our fans and shaping decisions. We’re looking for a Head of Marketing Data, Media & Analytics to lead this transformation, integrating CRM, Direct Marketing, Media & Marketing Analytics, and UX/UI into one seamless fan journey, and building a martech ecosystem that powers ticketing, membership, e‑commerce, sponsorship, and media.

🎯 Your mission

• Drive the evolution of Juventus’ data strategy, turning insights into personalised fan experiences and measurable business impact
• Design and govern our marketing technology ecosystem (CDP, CRM, analytics, SSO, loyalty) in partnership with ICT and top providers
• Build a 360° fan view across all touchpoints, leading segmentation, targeting, and engagement strategies
• Manage paid media performance and campaign analytics to maximise efficiency and ROI
• Translate fan behaviour and insights into actionable business cases for revenue teams
• Improve UX and conversion performance across Juventus’ digital properties
• Foster a data-driven culture across the Club, enabling faster decisions and stronger performance
• Lead and develop a multidisciplinary team, promoting collaboration and innovation

🧠 Who you are

• A strategic thinker with 8–10 years of experience in client-facing or management roles, ideally in sports, media, advertising, or entertainment
• Expert in CRM, Direct Marketing, Media Analytics, and MarTech (CDP/CRM/analytics platforms)
• Skilled in data strategy, segmentation, audience activation, and digital transformation.
• Proficient in analytics tools, data visualisation, and performance measurement; strong understanding of UX/UI and conversion optimisation
• Comfortable managing paid media performance and ROI analysis; familiar with data privacy regulations
• Fluent in English; additional languages are a plus
• A collaborative leader who inspires teams, simplifies complexity, and thrives in a fast-paced environment. Curious, innovative, and passionate about sport, entertainment, and digital culture

🤍🖤 At Juventus, we’re committed to building a diverse and inclusive environment. If you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. Passion and perspective matter.

📩 Apply now and bring your energy to the world of Juventus! We need you!