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We are seeking an experienced UX Designer to lead the user experience design for a new CRM system initially targeted at the travel industry and later scalable to additional sectors. This is a highly strategic and hands-on role where you will shape the entire UX architecture, user flows, wireframes, and interface logic for a new platform that will be used by travel agencies, tour operators, travel advisors, and eventually businesses across multiple industries.
The ideal candidate will have strong UX expertise, a deep understanding of CRM systems, and industry experience in the travel sector. You will work closely with product managers, developers, and business stakeholders to design a CRM that is intuitive, efficient, and aligned with the specific workflows of travel professionals.
Requirements
Key Responsibilities
UX Strategy & Research
- Conduct user research within the travel industry (agents, operators, travel consultants).
- Gather requirements and translate them into UX strategies tailored to industry workflows.
- Analyse existing travel CRMs and identify gaps, pain points, and areas for innovation.
- Create user personas, client journeys, and workflow maps.
- Develop UX architecture, system flows, and information hierarchy for the CRM.
- Create wireframes, low-fidelity prototypes, and high-fidelity interactive mock-ups.
- Design intuitive dashboards, booking workflows, lead management interfaces, and automation screens.
- Ensure the platform is scalable for future expansion into non-travel industries.
- Work closely with developers to translate UX designs into functional product components.
- Collaborate with UI designers, product owners, and business leaders.
- Provide clear UX documentation, guidelines, and interaction specifications.
- Participate in sprints, design reviews, and feedback cycles.
- Conduct testing sessions with travel professionals.
- Use feedback to refine and optimise user flows.
- Continuously improve usability, accessibility, and user satisfaction.
Skills & Experience Required
- Minimum 4+ years' experience as a UX Designer.
- Strong knowledge of CRM systems, including workflow logic, lead management, reporting, pipelines, and automation features.
- Experience designing SaaS or enterprise applications.
- Proven experience in UX research, wireframing, and prototyping (Figma, Sketch, Adobe XD, etc.).
- Ability to design complex user journeys and data-heavy interfaces.
- Strong communication skills and ability to work with cross-functional teams.
- Experience in the travel industry (travel tech, booking systems, GDS tools, tour operator systems, travel agency operations).
- Understanding of travel sector workflows:
- Trip planning
- Booking management
- Supplier interaction
- Enquiry-to-booking lifecycle
- Itinerary building
- Familiarity with travel CRM tools (e.g., TravelJoy, Travefy, Salesforce Travel extensions, etc.).
- Strategic thinker with strong attention to detail
- Empathetic towards user needs
- Creative problem-solver
- Able to work independently and take ownership
- Strong analytical and conceptual abilities
- Passionate about creating world-class UX
What We Offer
- Competitive salary
- Remote work flexibility
- Opportunity to design a flagship CRM product from the ground up
- Chance to shape a system that will expand across multiple industries
- Collaboration with innovative teams in technology, UX, and product development
- Long-term involvement in product evolution
Key Skills
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