Marketing Manager ASEAN - Consumer Product

A fast-growing consumer product company is looking for a Marketing Manager ASEAN.

Your new company

Our client is a fast-growing consumer product company and they are seeking a dynamic and strategic Marketing Manager for ASEAN to lead end-to-end marketing initiatives across the region. This is a 360° marketing role that covers brand building, digital marketing and consumer engagement. The ideal candidate is a creative and hands-on marketer with strong regional experience and the ability to drive impactful campaigns in a fast-paced environment.

Your new role

• Develop and execute integrated marketing strategies aligned with regional business objectives and growth targets.
  
• Ensure consistent brand positioning across ASEAN markets, adapting global guidelines to local needs.
  
• Plan and implement multi-channel campaigns to drive awareness and conversion.
  
• Manage performance marketing, SEO/SEM, social media, and influencer partnerships to maximize online presence.
  
• Collaborate with sales teams to create in-store activations, POS materials, and promotional programs.
  
• Analyze consumer trends, competitor activities, and campaign performance to optimize strategies.
  
• Own marketing budgets for ASEAN, ensuring efficient allocation and ROI tracking.
  
• Work closely with regional sales, product, and global marketing teams to ensure alignment and execution excellence.
  

What you'll need to succeed

• Bachelor's degree in Marketing, Business, or related field.
  
• 8+ years of marketing experience in consumer industries.
  
• Proven track record in 360° marketing.
  
• Strong analytical skills and experience with marketing performance metrics.
  
• Excellent communication and stakeholder management skills.
  
• Ability to thrive in a fast-paced, matrix organization.
  

What you'll get in return

• Exposure to regional markets and collaboration with global teams.
  
• Join a fast-paced, innovative company shaping consumer lifestyle solutions.
  
• Access to training programs and opportunities to lead impactful projects.
  

What you need to do now

If you're interested in this role, please send a copy of your updated CV to [email protected] for a confidential chat.

EA Reg Number: R25159088

EA License Number: 07C3924

Company Registration No: 200609504D

At Hays, we value diversity and are passionate about placing people in a role where they can flourish and succeed. We actively encourage people from diverse backgrounds to apply.