Sr. Market Intelligence Manager
DanoneBelgium12 days ago
Full-timeMarketing, Sales
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About The Job
The Strategic Insights & Analytics team is here to Inspire and Provoke Sustainable Competitive Growth, rooted in Human Insights & Analytics. As the Senior Market Intelligence manager you will be responsible to bring our category & competitive insights to the broader organization – keeping the organization on their toes for competitive moves and closely monitoring our performance and weak signals to contribute to a winning plan.
About You
Your main responsibilities will be
In order to succeed in this role you bring
The Strategic Insights & Analytics team is here to Inspire and Provoke Sustainable Competitive Growth, rooted in Human Insights & Analytics. As the Senior Market Intelligence manager you will be responsible to bring our category & competitive insights to the broader organization – keeping the organization on their toes for competitive moves and closely monitoring our performance and weak signals to contribute to a winning plan.
About You
Your main responsibilities will be
- Leadership and Transformation Set up new function within SIA and lead and develop team members.
- Market Analysis Conduct market analysis to identify trends, opportunities, and threats at category level. Analyze competitive landscape and market dynamics. Translate data into actionable insights and strategic recommendations.
- Reporting and Communication Responsible to upgrade and review the roadmap for reports and dashboards to enhance category & competitive insights in an efficient way.
- Impactful communication Translate data and information into clear, actionable, and impactful insights and business recommendations utilizing best in class “story telling” and engaging communication.
- Budget & vendor relationship responsible for the Market (RMS (NIQ/Circana/IQVIA)) and Yougov (shopper data) contracts & negotiations, as well as data quality and issues resolution.
- Cross functional Collaboration Work with marketing, sales and commercial excellence to align market insights and key messages towards the broader organization.
- Lead competitive wargaming 2x/year.
In order to succeed in this role you bring
- Strong analytical and strategic thinking skills with the ability to simplify complexity.
- Proven ability to navigate matrix organizations and influence diverse stakeholders.
- Entrepreneurial mindset solution-driven, open-minded, digitally savvy.
- Strong storytelling and presentation skills with natural impact.
- Experience shaping business decision-making through data analytics.
- You hold a Master Degree, preferable in Economics, Commercial Engineering, etc.
- You are fluent in English. Dutch and French are big assets.
- You have strong IT skills, esp. in Power BI and are a MS Office Excel wizard
- You have experience with RMS and Shopper data. Experience with pharma & homecare data is a plus
Key Skills
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