Vice President, Brand & Marketing Communications

Job Description

The Vice President, Brand & Marketing Communications, is responsible for supporting strategic, operational, and transformation agenda of the Bank, Corporate Office and Marketing Communications Department. The candidate will play a key role in driving brand strategy, integrated marketing campaigns, sponsorships, martech projects, and budget governance, while shaping a high-performing, client-centric marketing organisation aligned with Maybank’s brand promise of Humanising Financial Services.

Job Responsibilities

This role requires a balance of strategic foresight and execution excellence, combining brand storytelling, performance marketing, project governance, and data-driven insights to build equity, strengthen customer engagement, and enable sustainable business growth. A. Strategic Planning -Be a driving force for the operationalizing of strategic planning and strategic projects. -Drive annual marketing strategy, brand roadmap, and forward campaign planning. -Align marketing priorities with business goals, client insights, and regulatory expectations. -Oversee marketing budget planning, tracking, and spend efficiency. -Explore digital innovations to capitalize on platform algorithms and cohort marketing strategies. B. Brand & Campaign Management -Lead end-to-end execution of Singapore wealth and digital campaigns and partnerships. -Enable business strategy and work closely with Group Wealth Management squad in integrated marketing initiatives across ATL, digital, social, and experiential platforms. -Guide agency partners and internal teams to deliver creative excellence. -Ensure consistent tone of voice and brand governance. C. Marketing Operations, Martech & Data Enablement -Lead martech and marketing automation projects that enhance targeting, personalisation, and measurement. -Partner with Digital Banking, IT, and Data teams to integrate platforms and enable campaign analytics. -Develop dashboards and reporting mechanisms for campaign performance and budget visibility. -Build future proofing capabilities such as generative AI optimization and AI injection through Martech. -Institutionalise agile ways of working (sprints, retrospectives, stand-ups). D. Team & Organisational Development -Drive organisational transformation initiatives that enhance efficiency, collaboration, and innovation. -Champion Maybank’s core values. -Promote a culture of continuous learning and empowerment. E. Stakeholder & Partnership Management -Build strong relationships with business heads, compliance, finance, and regional marketing counterparts. -Manage agency and vendor partnerships for creative, media, and research functions. -Serve as liaison for sponsorship partners and regulatory communications as needed.

Job Skills

• Digital-Marketing
• martech
  
  

Job Requirements

• Proven leadership in managing campaigns, multi-channel communication strategies, and cross-functional stakeholder management. -Demonstrated success in marketing project management, budget ownership, and process optimisation. -Strong background in data-driven marketing, project enablement, and digital transformation initiatives. -Experience in financial institutions and digital ventures is highly valued. -Prior experience in leading, mentoring, and developing teams in a fast-paced, matrix environment is essential.