UX/UI Designer
FITT MealsUnited Arab Emirates6 days ago
Full-timeDesign, Art/Creative +1
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About FITT Meals
FITT Meals is a leading provider of nutritious, high-quality meal plans and food delivery services, committed to promoting health and wellness. Our mission is to make healthy eating accessible and affordable without compromising on quality. Our dynamic team thrives on innovation, collaboration, and excellence in serving our diverse customer base. At FITT Meals, our dedicated team is passionate about helping individuals achieve their fitness and wellness goals through convenient, nutritious meal options.
As we continue to grow, we are seeking enthusiastic and driven individuals to join our team and contribute to our mission of inspiring healthier lifestyles across the UAE.
Role Overview
The UX/UI Designer will lead the end-to-end design of the FITT Meals website and app. This role is responsible for building a world-class digital experience that is intuitive, fast, conversion-optimised and reflective of our brand.
You will own everything from user research, information architecture, wireframes and prototyping - to high-fidelity UI design, interaction design and a comprehensive **FITT Meals Design System** that scales across all digital products.
This is a role for a designer who is both **strategic and execution-driven**, capable of combining user psychology, data insights and modern design principles to create an exceptional customer journey.
Key Responsibilities
FITT Meals is a leading provider of nutritious, high-quality meal plans and food delivery services, committed to promoting health and wellness. Our mission is to make healthy eating accessible and affordable without compromising on quality. Our dynamic team thrives on innovation, collaboration, and excellence in serving our diverse customer base. At FITT Meals, our dedicated team is passionate about helping individuals achieve their fitness and wellness goals through convenient, nutritious meal options.
As we continue to grow, we are seeking enthusiastic and driven individuals to join our team and contribute to our mission of inspiring healthier lifestyles across the UAE.
Role Overview
The UX/UI Designer will lead the end-to-end design of the FITT Meals website and app. This role is responsible for building a world-class digital experience that is intuitive, fast, conversion-optimised and reflective of our brand.
You will own everything from user research, information architecture, wireframes and prototyping - to high-fidelity UI design, interaction design and a comprehensive **FITT Meals Design System** that scales across all digital products.
This is a role for a designer who is both **strategic and execution-driven**, capable of combining user psychology, data insights and modern design principles to create an exceptional customer journey.
Key Responsibilities
- Lead Full Website Redesign (End-to-End Ownership)
- Own the UX and UI of the entire FITT Meals website from research to launch.
- Redesign key funnels: plan selection, onboarding, checkout, account management.
- Define navigation, structure, page hierarchy and site architecture.
- Partner with eCommerce and Marketing to ensure the design aligns with business goals.
- Deliver responsive designs optimised for mobile-first experiences.
- App Experience (UX/UI Ownership)
- Lead UX/UI design for FITT Meals’ mobile app.
- Build flows that enhance engagement, subscription management and retention.
- Design app interfaces that feel intuitive, modern and aligned with brand identity.
- Collaborate with product and development teams throughout implementation.
- Build a Complete FITT Meals Design System
- Create a scalable design system including components, grids, typography, colours and interaction patterns.
- Ensure consistency across website, app, CRM templates and internal tools.
- Define documentation, usage guidelines and designer/developer handover standards.
- UX Research & Behavioural Insights
- Conduct user research, interviews and usability testing pre- and post-launch.
- Analyse heatmaps, recordings, and behavioural data to identify UX issues (GA4, Hotjar, FullStory).
- Create user personas, journey maps and experience frameworks.
- Translate insights into actionable product improvements.
- CRO & Funnel Optimisation
- Collaborate with the Digital Marketing Manager on landing pages and A/B tests.
- Use UX insights to improve CVR, AOV, onboarding completion, and retention behaviour.
- Design and test variations across funnels to validate hypotheses.
- Cross-Functional Collaboration
- Work closely with:
- Director of Marketing & eCommerce – to align UX with growth and revenue goals
- Digital Marketing Manager – to improve conversion and funnel performance
- Tech/Developers – to ensure accurate build and seamless handover
- Act as the bridge between brand storytelling and product usability.
- High-Fidelity UI Design & Prototyping
- Produce polished UI designs ready for development implementation.
- Create interactive prototypes for stakeholder review and testing.
- Ensure all designs are accessible, modern and intuitive.
- Are a systems thinker who can simplify complex journeys.
- Thrive in environments where you can own the full design lifecycle.
- Are excited by the challenge of transforming a fast-growing brand’s digital ecosystem.
- Love combining data, psychology, and creative intuition to solve design problems.
- Are both a visionary designer and a meticulous executor.
- Enjoy building design systems and scalable foundations.
- 4–7 years UX/UI experience in SaaS, D2C, eCommerce, or product-led environments.
- Proven experience designing full websites or apps (portfolio required).
- Expert in Figma (components, prototyping, variables, design systems).
- Experience with UX tools: Hotjar, FullStory, GA4, Maze, UserTesting.
- Strong understanding of CRO, funnel mechanics, mobile-first design and accessibility standards.
- Ability to collaborate with developers and manage handoff effectively.
- Experience in subscription-based products or meal plan apps is a plus.
- Figma
- UX design
- UI design
- CRO
Key Skills
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