SEAL Group
Email Marketing Manager
SEAL GroupLithuania5 days ago
OtherRemote FriendlyMarketing, Sales
Email Marketing Specialist (Deliverability + Strategy Focus)

Location: Remote or Vilnius

Company: SEAL Group

Commitment: Full-time or long-term freelance


About the Role

We're looking for an email marketing professional with deep experience in deliverability, list hygiene, email infrastructure setup, and compliant campaign strategy. Your job is to make sure our emails land in the inbox — and stay there — across transactional and marketing flows.


You’ll own our full email stack from SendGrid setup to segmentation and re-engagement.


Your Core Responsibilities
1. Infrastructure & Deliverability
  • Set up and maintain SPF, DKIM, and DMARC for our marketing domains
  • Work with Devs to move all transactional emails from PHP Mail to SendGrid API (or Postmark, MailerSend)
  • Warm up dedicated IPs properly and monitor sending reputation
  • Run regular deliverability tests via tools like MailGenius, GlockApps, or InboxAlly


2. Email Hygiene & Spam Prevention
  • Monitor and avoid spam traps (pristine, recycled, typo)
  • Clean lists via tools like ZeroBounce, NeverBounce, EmailListVerify
  • Segment users properly (e.g., not_user, new_user_by_date, not_active_14_days)
  • Create logic-based automation to suppress cold or inactive contacts


3. Campaign Strategy & Execution
  • Plan and send inbox-safe marketing emails via the domains.
  • Build & maintain templates with plain-text versions
  • A/B test subject lines and CTAs for opens, clicks, and sales
  • Drive opt-ins via in-app and web form flows (GDPR compliant)


4. Analytics & Reporting
  • Track open/click/bounce/spam rates inside SendGrid or chosen ESP
  • Monitor sender score and domain reputation monthly
  • Report engagement metrics and recommend iterations
Ideal Profile

You have:

  • 3–5+ years in email marketing (with focus on deliverability and infrastructure)
  • Deep experience with SendGrid, Postmark, Brevo, or MailerSend
  • Technical literacy: can manage DNS records, set up authentication, and API integrations
  • Proven success with inbox-first design and spam filter avoidance
  • Bonus: Experience in SaaS, apps, marketplaces, or B2C products


Tools You’ll Likely Use:
  • SendGrid (Transactional + Marketing)
  • ZeroBounce / NeverBounce (List Cleaning)
  • GlockApps / MailGenius (Inbox testing)
  • MXToolbox (DNS/SPF/DKIM checks)
  • Google Postmaster Tools
  • Segment / Omnisend (legacy support)


📬 How to Apply

Please send your CV to: [email protected]


Key Skills

Ranked by relevance
Apply