We are a 100% independent, family-owned Luxembourgish company with over 175 years’ experience in the fast-moving consumer goods industry (tobacco products, smoking accessories, vaping, CBD and other nicotine products such as nicotine pouches). Within a dynamic environment towards more reduced risk products, we have embarked on an innovative journey to further strengthen our position in Europe, to grow worldwide and to enter new nicotine categories.

To support this development, we are looking for a Global Product Marketing Manager for our Next Generation Product department based in Hollerich, Luxembourg.

Are you an agile professional and can manage different kinds of projects at the same time? If you’re looking for a role with a direct impact on the successes of our brands, this is for you!

Your responsibilities:

Brand Management

• Design strategic interventions on brand portfolio, marketing and sales plans based on the in-depth analysis of wide sets of data, including sales, shares, consumer insights, media efficiency, competitive activities, etc
• Demonstrate consumer & shopper understanding, gathering insights from key stakeholders and developing plans to meet identified needs
• Create compelling brand materials and leaflets in close cooperation with external agencies
• Collaborate with cross-functional teams to ensure brand consistency and timelines
• Lead new product launches and evaluate brand performance

Brand Execution

• Execute brand strategies that resonate with our various target audiences
• Stay on top of the most recent requirements for packaging
• Execution of compliant product labels
• Work closely with our regulatory team to ensure accurate and compliant labelling
• Maintain a key eye for detail to guarantee accuracy

Trade Marketing

• Coordinate the development and rollout of point-of-sale (POS) materials
• Collaborate with international markets to tailor marketing materials to local needs
• Analyze trade marketing effectiveness and propose improvements
• A&P planning and monitoring

Your profile:

• Experience in brand management and/or trade marketing of New Generation Products (i.e nicotine pouches/vapes/heat not burn) is a must
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment
• Experience with running 360° projects from product ideation to market launch
• Effective communicator and excellent stakeholder management to engage with multi-disciplinary teams (including Sales, Finance, Supply Chain, Agencies) to develop top strategies for your brand's success
• Responsible with a problem-solving mindset
• Strong attention to detail
• Fluent in English, German and/or French. Any additionnal language is an asset
• Highly skilled in Excel and PowerPoint
• Bachelor’s or Master’s degree in a marketing or communication related field

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a leading company in a fast-growing industry.
• A dynamic and innovative work environment.
• Opportunities for professional growth and development

All applications will be treated in the strictest confidence.

In the context of recruitment, criminal record no. 3 will be requested.