Responsibilities:

• Oversee the end-to-end implementation of digital marketing tools and platforms, ensuring seamless integration with existing systems
• Lead digital technology projects from inception through to completion, ensuring timely delivery within budget
• Lead innovation initiatives by exploring new digital marketing channels, technologies, or strategies.
• Work closely with marketing, IT, and vendor teams to align project goals with business objectives
• Coordinate website management with agencies and stakeholders.
• Collaborate with UX/UI designers to optimize the user experience across digital platforms.
• Assess and recommend new digital tools and technologies that can enhance the bank's overall capabilities
• Continuously monitor and optimize the performance of digital platforms and tools to ensure they meet business needs and drive efficiency
• Provide training and support to teams on new tools and technologies, ensuring effective usage
• Ensure all digital tools and projects comply with data privacy regulations and internal security policies
• Manage relationships with external vendors, negotiate contracts, and ensure delivery of services as per agreed terms
• Develop and maintain comprehensive documentation for all digital tools and processes
• Create detailed project reports and updates for senior management, highlighting progress, challenges, and outcomes
• Lead the implementation of customer relationship management (CRM) systems to improve customer engagement and satisfaction
• Manage the deployment of analytics and business intelligence (BI) tools to support data-driven decision-making
• Oversee the integration of automation technologies to enhance operational efficiency and customer experience
• Ensure the successful implementation of mobile and web applications that support digital banking initiatives
• Conduct research, link building, competitor analysis, and content creation to optimize search engine and app store visibility.
• Coordinate the rollout of new digital features and functionalities to enhance the bank's digital services
• Develop and implement strategies for improving the performance and user experience of digital channels

Requirments:

• 4+ years of experience in digital technology implementation or a related field, ideally within the banking or financial services sector
• Proficiency with digital marketing tools such as Adobe Marketing Cloud, Google Marketing Platform, CRM systems, and marketing automation tools
• Experience with customer relationship management (CRM) systems, analytics and business intelligence (BI) tools, and automation technologies
• Demonstrated experience in managing multiple digital projects simultaneously, with a strong track record of delivering projects on time and within budget
• Strong analytical skills to evaluate and recommend digital tools and technologies, and to monitor their performance
• Excellent written and verbal communication skills, with the ability to convey technical information to non-technical stakeholders
• Proven ability to work effectively with cross-functional teams, including IT, marketing, cybersecurity, and external vendors
• Strong problem-solving skills with a proactive approach to identifying and resolving issues
• Ability to adapt to evolving digital technology trends and platforms, with a commitment to continuous learning
• Bachelor’s degree in related fields
• Excellent written and verbal communications skills in English
• A strong focus on understanding customer needs, preferences, and behaviors to tailor marketing strategies and deliver personalized experiences across digital channels.