Digital Behavioral Analyst
VeikkausFinland6 days ago
Full-timeRemote FriendlyHealth Care Provider
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Job Description
Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.
Digital Behavioral Analyst
The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation - and we’re looking for passionate professionals to join us on this exciting journey.
We’re strengthening our Betting and iCasino teams with true iGaming experts: people with international experience, a hunger for success, and a persistent drive to win. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.
We’re looking for a Digital Behavioral Analyst to join our Digital Channels Insight team and contribute to elevating customer engagement across our digital ecosystem. You’ll define and manage a robust tracking framework that ensures accurate capture of user interactions aligned with business roadmaps, UX solutions, and releases. In collaboration with our design and front-end product teams, you’ll define digital behavioral tracking KPIs and requirements to ensure complete measure of success. You’ll analyze performance and digital behavioral patterns to guide product improvements. Working closely with central data teams, you’ll ensure reporting relevancy and alignment with business requirements to drive continuous improvement of the customer journeys across our digital channels.
Key Responsibilities
Our headquarters are located in Helsinki, Finland but the position can be located in any Veikkaus location. We work flexibly in a hybrid model. The position is permanent and full-time.
Interested? Awesome! Please send your application with CV and salary request no later than 12.12.2025. We are excited to hear from you!
If you have any questions about the position, feel free to reach out to Fatemeh Daneshzadeh, VP of Digital Channels at [email protected].
A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.
About Us
Veikkaus is the gaming company for everyone. We’re dedicated to developing responsible and entertaining gambling experiences. At Veikkaus, you’ll find meaningful roles, opportunities to grow, and a workplace where care, collaboration, and courage shape everyday life. We believe everyone should be able to develop, succeed, and be themselves – while building shared success together.
For a better game – and a better working life.
Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.
Digital Behavioral Analyst
The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation - and we’re looking for passionate professionals to join us on this exciting journey.
We’re strengthening our Betting and iCasino teams with true iGaming experts: people with international experience, a hunger for success, and a persistent drive to win. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.
We’re looking for a Digital Behavioral Analyst to join our Digital Channels Insight team and contribute to elevating customer engagement across our digital ecosystem. You’ll define and manage a robust tracking framework that ensures accurate capture of user interactions aligned with business roadmaps, UX solutions, and releases. In collaboration with our design and front-end product teams, you’ll define digital behavioral tracking KPIs and requirements to ensure complete measure of success. You’ll analyze performance and digital behavioral patterns to guide product improvements. Working closely with central data teams, you’ll ensure reporting relevancy and alignment with business requirements to drive continuous improvement of the customer journeys across our digital channels.
Key Responsibilities
- Define Betting & iCasino–specific tracking requirements for user behavior and UI elements aligned with roadmaps and deliveries.
- Manage and ensure accurate behavioral tracking for key task flows and interactions.
- Analyze funnel data from central data teams to identify patterns and compile and translate findings into actionable product needs for Betting & iCasino.
- Collaborate with central data team to ensure tracking and reporting accuracy.
- Compile and translate analytics into clear, actionable insights and communicate them regularly to support informed stakeholder decisions.
- Apply analytical frameworks to behavioral tracking and identify opportunities for new metrics and insights.
- Coordinate end-to-end experiments to measure the impact of new features and releases.
- 5+ years of hands-on experience in digital behavioral analytics within high-traffic, data-driven environments across digital channels (app and web).
- Proven track record of strong skills in translating behavioral data into actionable product insights.
- Deep expertise with event-based analytics and tagging/tracking tools (e.g., GA4, GTM, Snowplow, AA) and data visualization tools such as Power BI.
- Strong ability to connect micro-level behavioral metrics to macro-level business KPIs (e.g., session value, bet frequency, x-channel engagement).
- Experience collaborating with development teams to instrument event tracking.
- Ability to work cross-functionally and manage multiple tracking requirements.
- Experienced in working across digital channels, including mobile apps, mobile web, and desktop, is required.
- Experience in the iGaming industry is highly valued.
- Bachelor’s degree in Data Analytics, Marketing, HCI, or related field.
- A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive.
- Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people.
- Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it.
- Excellent employee benefits. You can read more about us and our benefits from here.
Our headquarters are located in Helsinki, Finland but the position can be located in any Veikkaus location. We work flexibly in a hybrid model. The position is permanent and full-time.
Interested? Awesome! Please send your application with CV and salary request no later than 12.12.2025. We are excited to hear from you!
If you have any questions about the position, feel free to reach out to Fatemeh Daneshzadeh, VP of Digital Channels at [email protected].
A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.
About Us
Veikkaus is the gaming company for everyone. We’re dedicated to developing responsible and entertaining gambling experiences. At Veikkaus, you’ll find meaningful roles, opportunities to grow, and a workplace where care, collaboration, and courage shape everyday life. We believe everyone should be able to develop, succeed, and be themselves – while building shared success together.
For a better game – and a better working life.
Key Skills
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