Role Overview

The Product Designer will be responsible for conceptualizing, designing, and developing innovative and commercially viable home products with a focus on textiles (bedding, bath, cushions, table linens) and hard goods (dining, serveware, kitchen utility, decorative accessories).

The role requires strong design thinking, trend research, material & manufacturing knowledge, and cross-functional collaboration with merchandising, sourcing, quality, and suppliers to deliver customer-centric and brand-aligned products.

Key Responsibilities

Trend & Customer Insight

• Conduct global and local market trend research: materials, textures, finishes, colours, and prints.
• Analyse consumer preferences, user experience, and behaviour to design relevant products.
• Create and maintain seasonal design direction aligned with brand positioning.

Product Conceptualization & Design

• Develop design concepts from concept to final product including:
• 3D renderings
• Prints / Material /colour specifications
• Packaging concepts and designs
• Ensure designs meet functional, ergonomic, and aesthetic standards.
• Balance innovation with sustainability goals and cost targets.

Range & Collection Development

• Build cohesive collections for multiple seasons/year including:
• Theme creation & mood boards
• Surface designs , Prints & graphics
• Coordinated range planning across categories (textile + hard goods)
• Work closely with Buying / merchandising to align assortment with business strategy.

Vendor & Production Collaboration

• Partner with buyers , sourcing teams & manufacturers to ensure design feasibility.
• Review prototypes, samples, and pre-production products.
• Conduct on-site vendor visits for material selection, sampling, and quality validation.

Costing & Compliance

• Support cost optimization through material efficiencies and design techniques.
• Ensure products comply with safety, sustainability, and quality standards.

Cross-functional Collaboration

• Work closely with B&M, marketing and retail teams for product success in market.
• Provide design support for in-store displays, lifestyle photoshoots, and storytelling.

Required Qualification & Experience

• Bachelor’s or Master’s degree in Product Design, Industrial Design, Textile Design, or related fields. ( preferably NIFT Delhi )
• 5–7 years’ experience in designing home textiles + hard goods for retail or export markets.
• Portfolio demonstrating strong product aesthetics and commercial product launches.

Required Skills & Competencies

Technical Skills

• Strong sketching, CAD design & rendering skills (e.g., Adobe etc)
• Understanding of textile fabrication, printing techniques, and hard goods manufacturing processes
• Knowledge of material science – wood, metal, ceramics, glass, plastics
• Surface pattern design expertise
• Cost engineering & product optimization
• Knowledge of packaging design