Director, Qualitative Research

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

We are now looking for an experienced Qualitative Research Director to head our Qualitative department in Dubai.

In this role, you’ll turn complex puzzles into clear pictures. By collecting, researching, and analysing data, you’ll uncover patterns and dilemmas that help businesses make smarter decisions. Your insights will guide strategies and shape the future for our clients.

What you’ll be doing:

• Interpret qualitative research data to tell compelling stories and identify patterns.
• Deliver analysis and forecasting to support organisational improvements.
• Collect, organise, and present data for internal teams as well as key clients.
• Produce qualitative research reports while showcasing qualitative models, dashboards, and ad-hoc analysis.
• Lead qualitative research projects, manage P&L, and manage a team of 10+ direct and indirect reports.

The ideal skills & experience:

• Proven experience in qualitative research and data interpretation.
• Strong analytical and storytelling skills with qualitative data.
• Excellent client partnership and ability to manage clients expectations.
• Ability to manage projects and mentor team members.
• Skilled in developing reports, dashboards, and actionable insights.
• Excellent communication and relations management abilities.

What’s in it for you:

• Life Leave – extra time off for life’s big moments
• Volunteering Days – paid time to give back to your community
• Enhanced Pension Scheme
• Enhanced Parental Leave
• Hybrid working model – three days a week in the office

Why join Kantar?

You’ll be joining our Insights division, the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers. By blending human insights expertise with the latest technology advances, Insights make sure we can deliver innovative information to brands everywhere.