Marketing Data Analyst
BARBORA LietuvaLithuania1 day ago
Full-timeRemote FriendlyInformation Technology
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We are looking for a Marketing Data Analyst to join our Barbora Data Analytics team. If you’re passionate about turning data into actionable insights and want to work in a motivating, friendly, and ambitious environment, this could be the perfect opportunity for you!
What You'll Be Doing
3200 - 4200 EUR GROSS, the final offer will depend on your experience and qualifications for the role.
What You'll Be Doing
- Building data models (AWS Redshift) and Power BI reports. We strive to automate as much as possible.
- Delivering ad‑hoc deep dives (monthly/weekly/urgent) to explain data/anomalies and recommend concrete actions.
- Measuring marketing performance across Lithuania, Latvia, and Estonia. Tracking core KPIs, quantifying the impact of coupons, gifts, SMS, emails, and newsletters.
- Analyzing paid‑ads performance. Comparing channels (e.g. search, social, display), tracking return on ad spend and customer acquisition cost.
- Building and maintaining client profiling and segmentation to deliver a full customer picture for targeting and personalization.
- Owning end‑to‑end journey analytics: measure churns, test improvements to grow conversion and retention.
- Measuring market share size.
- Running marketing revenue analytics.
- Communicating insights clearly to marketing and cross‑functional stakeholders, keeping reporting reproducible.
- 2+ years in business analytics. Experience in marketing/e-commerce is an advantage.
- Experience with BI tools (Power BI, Qlik, Tableu, Quicksight, etc.). Power BI is a plus.
- Proficiency in SQL. Experience with Python, R, Matlab is a plus.
- Excellent English (written/spoken).
- Ownership and autonomy in a fast‑moving, result driven environment.
- Collaborative and organized working style. We want to show you the ropes. It is great if we can learn from you as well.
- Opportunity to accelerate your career by joining the #1 e-commerce grocery company in the Baltics; 🚀
- Comprehensive coverage via private health insurance.
- Access to Barbora.lt and partners’ discounts.
- Your choice of hardware (Mac or Windows) suits your work style.
- Hybrid work model.
- A high degree of collaboration and autonomy, motivated colleagues and access to cutting-edge technologies.
- Fully equipped kitchen with coffee, cold drinks, and snacks.
- Company events and team-buildings!
3200 - 4200 EUR GROSS, the final offer will depend on your experience and qualifications for the role.
Key Skills
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