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As a Marketing Executive within our Fragrance & Beauty Team, you will play a pivotal role in driving client engagement and elevating the brand experience. This position offers a dynamic scope across CRM, POS services, retail marketing initiatives, and digital platforms.
Key Responsibilities:
- CRM Management (Local Market & Export Market)
- Own the +1 programme at Point of Sales (POS)
- Lead CRM analytics to provide actionable client insights and close business gaps
- Drive gifting strategies (Year-end, Welcome, Birthday)
- Implement new CRM initiatives and campaigns via Salesforce Marketing Cloud
- POS Services & Tools (Local Market & Export Market)
- Roll out POS service strategies and review performance
- Manage tools, collaterals, and digital content updates
- Track results and ensure timely implementation across local and export markets
- Support Successful Implementation of Local Marketing Eventing
- Full ownership to lead retail marketing events
- Coordinate with Assistant Manager for local events planning & implementation.
At CHANEL, we believe in creating conditions for people to perform at their best and bring their full selves to work. In this role, you will:
- Shape Client Experience: Your strategies will directly influence how clients interact with CHANEL, fostering loyalty and delight.
- Drive Innovation: By introducing new CRM initiatives and digital tools, you’ll help modernize client engagement and retail experiences.
- Strengthen Partnerships: Your leadership in retail marketing and collaboration with key stakeholders will ensure long-term success for CHANEL in the region.
- The fast-paced nature of luxury retail and thriving in a highly dynamic business landscape.
- A sense of curiosity and agility in developing new projects cross-functionally.
- Being a team player with strong communication skills and a collaborative approach to solutioning.
- Navigating complex environments with ambiguity and delivering high standards of work under time pressure.
- Proactive and independent
- Minimum of 3 to 4 years’ experience in a similar role, with a strong retail understanding and exposure, preferably in luxury retail/beauty category.
- Proven track record in Marketing and/or retail/trade marketing function
Key Skills
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