Senior SEO Executive

• Location: Dublin (Remote)
• Company: Madcraft
• Type: Full-time

Madcraft is a digital transformation and growth company headquartered in Dublin, with a strong and growing presence across the United States and the UK. Founded in 2017, we partner with ambitious B2B organisations to build high-performance digital platforms, deliver search-led growth strategies, and help brands win visibility across traditional search engines and emerging AI-driven discovery platforms.

As search continues to evolve — with LLMs, AI Overviews, and generative search reshaping how users find information — Madcraft is investing heavily in advanced SEO, AEO (Answer Engine Optimisation), and future-facing search strategies. To support this, we are hiring a Senior SEO Executive to play a leading role in shaping and delivering our SEO offering across global client accounts.

About the Role:

This is a senior, hands-on SEO role for an experienced search professional who understands both the technical foundations of SEO and the rapidly evolving AI search landscape.

You will lead SEO strategy and execution across a portfolio of B2B and enterprise clients, working closely with web, UX, development, and digital performance teams. This role requires someone who is comfortable operating at both a strategic and executional level — able to set direction, analyse performance, and deliver measurable results.

You will also help Madcraft stay ahead of industry change, particularly around LLMs, AI-driven search, structured data, entity optimisation, and local/global SEO.

Key Responsibilities:

SEO Strategy & Leadership

• Own and lead SEO strategy across multiple client accounts, ensuring alignment with commercial goals.
• Develop and execute SEO roadmaps covering technical SEO, on-site optimisation, content strategy, and authority building.
• Act as a senior SEO voice internally, supporting account leads and clients with clear, confident guidance.

AI Search, LLMs & AEO

• Stay at the forefront of AI-driven search, including Google AI Overviews, ChatGPT, Perplexity, and other LLM-based discovery platforms.
• Translate emerging LLM and AEO trends into practical, testable strategies for clients.
• Implement structured data, entity optimisation, and semantic search techniques to improve AI visibility and citation.

Technical & On-Site SEO

• Work closely with developers and technical leads to ensure SEO best practices are embedded into website builds and migrations.
• Lead SEO migrations, audits, and remediation plans across WordPress and custom platforms.
• Ensure sites meet Core Web Vitals, indexing, crawlability, and performance standards.

Global & Local SEO

• Deliver SEO strategies for clients operating across multiple regions and markets.
• Lead local SEO programmes including Google Business Profile optimisation, local landing pages, and citation strategies.
• Understand international SEO considerations such as hreflang, regional targeting, and localisation.

Data, Reporting & Performance

• Analyse SEO performance using GA4, GSC, and third-party tools to identify growth opportunities.
• Build clear, actionable reporting that ties SEO activity to leads, revenue, and pipeline.
• Use data to inform decision-making, prioritisation, and continuous optimisation.

Agency Delivery & Collaboration

• Work within a fast-paced agency environment, managing multiple priorities and stakeholders.
• Collaborate closely with UX, web, paid media, and strategy teams to deliver integrated growth programmes.
• Support proposal development and pitch activity with SEO insights where required.

About You:

• 8+ years’ experience in SEO, ideally within a digital agency or consultancy environment.
• Strong background delivering SEO for B2B, enterprise, and marketing-focused websites.
• Deep technical SEO knowledge, including migrations, site architecture, and performance optimisation.
• Proven experience with global and local SEO strategies.
• Up-to-date understanding of LLMs, AI search, and future-facing SEO techniques.
• Highly analytical, comfortable working with data, and confident presenting insights.
• Proactive, curious, and always testing new ideas in a rapidly changing search landscape.
• Comfortable operating independently while contributing to a collaborative team culture.

Why Join Madcraft:

• Lead SEO strategy at a company actively investing in AI search and next-generation discovery.
• Work on complex, high-impact projects for ambitious B2B and enterprise clients.
• Collaborate with senior web, UX, development, and performance specialists.
• Influence how SEO evolves within a modern digital transformation agency.
• Competitive compensation aligned with seniority and experience.

If you’re excited by the future of search, enjoy working at the intersection of SEO, AI, data, and strategy, and want to help shape how brands are discovered in the years ahead, we’d love to hear from you.

To apply, please apply directly via LinkedIn.