Retail Marketing Manager

We are hiring a passionate and results-driven Retail Marketing Manager to join one of our client in Dubai. The ideal candidate will have a strong background in retail marketing, data analysis, and a proven track record of transforming insights into actionable strategies.

Key Responsibilities:

• Develop and implement comprehensive retail marketing plans that align with the company’s goals and objectives, aiming to achieve sales targets and deepen customer engagement.
• Own the development and execution of the yearly promotional calendar, coordinating seasonal campaigns, key product launches, and special events to maximize sales and visibility.
• Lead the execution of in-store marketing initiatives, including visual merchandising, promotional displays, and activations, ensuring brand consistency and impact.
• Analyze sales data and shopper insights to develop strategies that optimize product placement and enhance the stores visual presentation.
• Collaborate with the brand marketing team to leverage social media platforms for in-store promotions, driving customer engagement and fostering connections with influencers and media partners.
• Create and execute innovative promotional campaigns, in-store events, and loyalty programs that resonate with our target audience and deliver measurable results.
• Work closely with mall management and other key stakeholders to secure prime marketing spaces and boost store visibility, increasing foot traffic and sales conversions.
• Monitor and assess the effectiveness of marketing campaigns, providing recommendations for improvement and adjusting strategies based on performance metrics.
• Design and lead periodic training sessions for store staff, focused on product knowledge, category development, and marketing initiatives, to ensure the team is well-equipped to drive sales and enhance customer engagement.
• Utilize shopper feedback and data analytics to continuously improve the customer experience, ensuring alignment with evolving consumer preferences.
• Stay informed on industry trends, competitive activity, and new marketing technologies to keep our retail marketing efforts at the forefront of innovation.