Job Title: Analytics Manager

Location: Mumbai or Ahmedabad

Experience: 2–3Years

Industry: Beauty & Cosmetics (D2C)

Company: Beardo

About Beardo -

Beardo, a fully owned subsidiary of Marico Ltd, is a pioneer in men’s grooming. From premium Beardcare, haircare to skincare and fragrances, Beardo delivers products that blend innovation with style. As we continue to scale in the D2C space, we're seeking an Analytics Manager to help transform data into strategic advantage.

Role Overview

We’re looking for a results-driven Analytics Manager who thrives on making sense of complex data and translating it into clear business insights. This role demands a strong analytical foundation, comfort with modern data tools, and the ability to work cross-functionally across marketing, sales, product, and customer experience teams.

Key Responsibilities

• Dashboarding & Reporting

o  Build and maintain real-time dashboards using Power BI, Tableau, or Google Data Studio

o  Create custom reporting solutions for business functions including marketing performance, customer behaviour, and sales KPIs

• Predictive & Advanced Analytics   

o  Apply statistical modelling (e.g., regression, clustering, cohort analysis) to forecast revenue, customer LTV, price elasticity, Repeats, NPS, churn, P&L, Category insights and campaign effectiveness

o  Run A/B tests to optimize website experience, pricing strategies, and ad creatives

• Data Analysis & Modelling

o  Perform exploratory data analysis using Python or R for trend identification and deep dives

o  Develop predictive models (e.g., churn, CLTV, demand forecasting)

o  Implement and monitor A/B tests for campaign and product experiments

• Data Engineering Support

o  Write optimized queries using SQL for data extraction

o  Collaborate with the engineering team on data pipeline improvement, ensuring data cleanliness and accuracy

o  Experience working with ETL tools

• Marketing & E-commerce Analytics

o  Track key D2C metrics like CAC, ROAS, CTR, CVR, and campaign attribution

o  Analyse performance across digital platforms: Google Ads, Meta, Shopify, eCommerce platforms etc.

o  Segment customer cohorts and analyse lifecycle behaviour

• Business Partnering & Strategic Insights

o  Collaborate with product, growth, and leadership teams to influence decisions with data

o  Translate analytical findings into concise, actionable insights and strategies

o  Present findings to C-level stakeholders in a structured and data-backed narrative

Skills & Qualifications

• 4–6 years of hands-on experience in a data analytics or business intelligence role, preferably in FMCG, Beauty, Banking or D2C sectors.

Proficiency in:

• SQL (advanced level)
• Python/R for statistical analysis and modelling
• Power BI, Tableau, or Looker for dashboarding

• Strong knowledge of advanced Excel/Google Sheets for ad-hoc analysis
• Web Scrapping, API Integration
• Familiarity with Google Analytics, GA4, CRM platforms, Shopify, or similar e-commerce tools
• Experience with version control (Git) and basic data engineering concepts is a plus
• Bachelor's/Master’s degree in a quantitative discipline (e.g., Statistics, Engineering, Computer Science, Economics)

What You’ll Gain

• Exposure to the fast-growing men’s grooming category with a bold, digital-first brand
• Direct influence on business outcomes through strategic insights

If you're passionate about using data to drive business impact in a high-growth D2C environment, Beardo is the place for you.