L'Oréal
Product Manager Skincare | L'Oréal Luxe
L'OréalSpain1 day ago
Full-timeAdvertising, Marketing +1
We are looking for a Product Manager for one of our most famous LUXE brands' skincare category. This person will be responsible for the launches and daily management of the portfolio, as well as its strategy and planning. Additionally, they will be responsible for expert consumer knowledge, the annual plan, and the maximization and strategy of all projects, adapting them to the local market. They will work closely with both the zone and DMI to monitor the performance of launches and the catalog, as well as with all teams to ensure that all campaigns are successful and relevant to the consumer.

We are looking for someone with experience as a Product Manager, with proven experience with the skincare category, eager to learn and continue building successful launches in the luxury market.

Key Responsibilities

  • Strategy In this pillar, the Product Manager is the architect of the product's success in the market. Their key functions include:
  • Product, Franchise, Category, and Competition Expert: Must be the main reference point for all teams and possess exhaustive knowledge of their products/franchises, mastering the category with deep consumer and competitive insight.
  • Responsible for the Books Process: Leads and manages the entire process of new product launches and promotions.
  • Participates in the Forecasting Process: Plays a crucial role in sales forecasting, providing a clear vision of the sell-out ambition.
  • Pricing Strategy: Defines and adjusts the pricing policy, seeking the optimal balance between competitive market positioning, gross margin maximization, and return on investment.
  • "0 Waste / Bad Stock" Management: Responsible for minimizing waste and obsolete stock. This involves close collaboration with operations teams to optimize resources.
  • Consumer
  • Expert in the End Consumer (Product/Franchise/Axis Target): Must have in-depth knowledge of the target audience for their product or franchise and adapt the strategy of each launch to that consumer target.
  • Media, A&I (Advocacy & Influence), CRM, and D2C Strategy for the Product: Participates in the 360-degree strategy.
  • Responsible for Media Assets: Responsible for the creation, management, and optimization of all media assets associated with their products, aligned with the brand strategy.
  • DMI / ZONE: Acts as a catalyst with DMI and Zone teams to ensure that all teams have all necessary marketing formats and materials for their campaigns, facilitating the implementation of the global strategy at a local level.
  • Responsible for Claims: Deep knowledge of the scientific expertise behind "claims" (e.g., in skincare or makeup products), as well as staying abreast of the latest trends and developments in these areas. Additionally, will be responsible for testing these claims with consumers to ensure maximum efficiency in each campaign.
  • Image This pillar focuses on consistency and excellence in the visual and conceptual representation of the brand:
  • Brand Image: Guidelines and Monitoring of O+O (Online and Offline) Brand Expression: Develops and maintains brand image guidelines, ensuring that the brand's expression is consistent and cohesive in both permanent and temporary brand elements.
  • Responsible for the Brand and Product Graphic Charter: Manages and updates the graphic charter, extending it to all involved teams to ensure excellence in all touchpoints with the consumer.
  • Responsible for A&P (Advertising & Promotion) for their Product/Franchise: With optimal budget management per line, ensuring the strategy for samples, testers, and POS materials.
  • Support in Top Management / Brand Milestones Presentations.

Profile Requirements

  • From three to five years in Product Marketing positions working with Skincare category.
  • Fluent in English & Spanish
  • Strategic and analytical capability.
  • Ability to manage complexity.
  • Ability to manage stakeholders.
  • Results-oriented and KPI tracking.

Key Skills

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