Paid Search Specialist

We believe everyone deserves a smile they’ll love 😁. As the largest Ortho clinic chain in Europe, we combine cutting-edge tech with expert care, revolutionizing invisible orthodontics since 2019.

With 120+ clinics across 10 countries 🌍 and rapid growth, we’re improving lives worldwide.

✨ What You'll Do

• Scale our performance marketing across Google and Microsoft.
• Manage daily budgets and lead execution across 5+ countries.
• Manage and optimize campaigns across Google and Microsoft Ads - from keyword expansion to automation and bidding.
• Proactively test new Google Ads features and betas, exploring opportunities before broader industry adoption.
• Collaborate cross-functionally with Martech, Data, Product, Brand and SEO to ensure accurate tracking, strong creative/copy and brand alignment.
• Drive automation, tracking, and performance reporting at scale.
• Report on performance and insights to senior leadership and stakeholders.

💡 What You’ll Bring

• 3+ years in performance marketing with a focus on lowering CAC, improving ROI, and driving revenue growth.
• Deep expertise in Google Ads operations, bidding strategies and automation.
• Excellent grasp of data analytics.
• Experience with BI tools (e.g., Tableau, Looker) and advanced spreadsheet modeling.
• Strong communicator with a strategic mindset and sharp execution skills.
• Hands-on with experimentation, designing A/B, geo and incrementality tests to drive measurable ROI.
• Creative problem solver who combines analytical rigor with ownership and initiative.
• Fluent proficiency in English.

🚀Preferred (Nice-to-Have)

• Degree in engineering, computer science, another technical field, or equivalent experience.
• Experience in the beauty/wellness/health industry.
• Proficiency in one or more of these languages: German, Dutch, French, Swedish, Italian, Spanish.

🎁 Why You’ll Love It Here

• Be part of a company where performance marketing isn’t just important – it’s the engine driving our success.
• Get full support from our top-tier creative, dev, and design teams, along with high-level backing from the Google teams.
• Join a dynamic, innovative team committed to growth, results, and making people smile – literally.

At Impress, diversity powers our success 🌈. We encourage applicants of all backgrounds to apply and join us in shaping smiles around the world.