Role Purpose

Serve as the central insights and decision-support partner for Growth, Product, and Leadership. This role owns KPI frameworks, dashboards, and deep-dive analyses, turning data into clear recommendations that improve acquisition, activation, retention, merchant performance, TPV, and overall unit economics.

Key Responsibilities

KPI Framework & Dashboarding

• Define and maintain the North Star metrics and supporting KPIs, including:
• Acquisition: installs, registrations, KYC completion
• Activation: first top-up, first payment, first remittance, first card use
• Engagement & retention: WAU/MAU, cohorts, frequency, churn
• TPV, ARPU, LTV, payback period, and profitability by segment/product
• Merchant metrics: onboarding funnel, active merchants, TPV per merchant, churn.
• Build and maintain executive-ready dashboards in Power BI, connected to the data warehouse.

Deep-Dive Analytics

• Perform funnel, cohort, and segmentation analyses to identify bottlenecks and opportunities in:
• Thawani Pay app journeys (bills, transfers, remittance, insurance, Athar, Sama, Tawani Store)
• Mojab and Mojab Go usage (top-ups, card usage, group payments).
• Merchant behaviours across Tajer App, Merchant Portal, Payment Gateway and Payment Link.
• Assess the impact of marketing campaigns, CRM journeys, UI/UX changes, and product launches on KPIs.

Experimentation & Strategic Support

• Partner with Performance Marketing, CRM, and Product to design, measure, and interpret A/B tests and experiments.
• Develop data-backed recommendations for pricing, incentives, targeting, and UX changes.
• Support CMO, CEO, and CBO with data for business cases, board materials, and investor discussions.

Qualifications & Experience

• 6–10+ years in Product Analytics, Growth Analytics, or Business Intelligence, ideally in FinTech or payments.
• Strong skills in SQL, experience with a cloud data warehouse (e.g., BigQuery/Snowflake), and confidence in Power BI or similar BI tools.
• Familiarity with GA4, Firebase, Adjust, Mixpanel, and experimentation frameworks.
• Ability to translate complex analysis into simple, actionable stories for senior stakeholders.
• Comfortable working in a fast-paced environment where priorities and products evolve.